Geeknet Launches Feedery: A Recommendation Engine That Tailors News to Individuals

        Print
| Source: Geeknet, Inc.
photo-release

MOUNTAIN VIEW, Calif., Nov. 16, 2010 (GLOBE NEWSWIRE) -- Geeknet (Nasdaq:GKNTD) a company with a portfolio of web sites and web services that cater to tech-savvy people, today announced the launch of Feedery, a new website with a recommendation engine that tailors news to individuals.

Feedery is a collection of RSS feeds about technology, programming, design, startups and more. Every time a user logs in, the latest stories are pulled and sorted by a powerful recommendation engine. The result provides users with the stories that matter to them most.

"Instead of showing users the most popular stories by number of votes, Feedery uses an algorithm based on their past preferences to deliver stories that best reflect their interests. Hopefully, that means you're not staring at LOLCATS all day long, unless, of course, that's what you want," said Garrett Woodworth, Director of Product for Geeknet.  "Just think about getting the news you want without sifting through hundreds of headlines and being forced into groupthink."

In addition to providing news via a powerful recommendation engine, Feedery has a simple threaded comment system so users can write in their own thoughts. 

The algorithm used in Feedery is inspired by the concept of "Single Value Decomposition." This concept was the driver behind the winning entry in the NetFlix challenge. While the algorithm is not an implementation of "SVD" per se, the resulting data model was inspired by it. The goal of Feedery is to recreate SVD in a lightweight, dynamic manner to allow it to respond to the diverse nature of the information contained in RSS feeds.

Feedery is available at feedery.com.

About Geeknet, Inc.

Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, Geek.com, and freshmeat. We serve an audience of over 48 million users each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.

The Geeknet, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7330

The Feedery logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8271

NOTE REGARDING FORWARD-LOOKING STATEMENTS: This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on our current expectations, and involve risks and uncertainties. Forward-looking statements contained herein include statements regarding a new product for our online media business.  Actual results may differ materially from those expressed or implied in such forward-looking statements due to various factors, including: success in designing the new product and our ability to generate advertising revenue associated with this new product.  Investors should consult our filings with the Securities and Exchange Commission, sec.gov, including the risk factors section of our Annual Report on Form 10-K for the year ended December 31, 2009 and our quarterly report on Form 10-Q for the period ending September 30, 2010, for further information regarding these and other risks of our business. All forward-looking statements included in this press release are based upon information available to us as of the date hereof, and we do not assume any obligations to update such statements or the reasons why actual results could differ materially from those projected in such statements.

Geeknet is a trademark of Geeknet, Inc. SourceForge, Slashdot, ThinkGeek, Geek.com, and freshmeat are trademarks of Geeknet, Inc. in the United States and other countries.

Geeknet, Inc.
Press Contact:
Jeff Horning
+1 650 694-2134