Sonny & Joe's Introduces the Newest Innovation in Vegetable Spreads: Ganush(TM) Roasted Eggplant and Bean Spread


BROOKLYN, N.Y., Nov. 17, 2010 (GLOBE NEWSWIRE) -- Sonny & Joe's, the nearly centennial family business born and bred in Brooklyn, announces the addition of Ganush™ to its popular line of hummus and vegetable spreads. A core evolution of the brand's acclaimed flame roasted Babaganush, Ganush™ roasted eggplant and bean spread brings trademark robust, flame-roasted flavor in every delicious nutrient-dense bite.

To ensure Ganush™ meets Sonny & Joe's highest quality standards, every batch is made with the finest, freshest ingredients and spices hand chosen from all over the world and prepared in micro batches. A perfect treat for entertaining during the holidays, baby showers, birthday parties, football games and more, the rich creamy spread is a decadent but healthy snack when served as a dip with vegetables or crackers. When used on sandwiches and bagels, Ganush™ is a tasty low-calorie replacement for mayonnaise.

With just 45 calories/serving, the antioxidant rich and cholesterol free spread provides a significant source of protein, cholesterol-lowering fiber and is a strong contributor to heart health. "We are proud to continue Sonny & Joe's tradition of bringing the highest quality, best tasting vegetable spreads to dining room tables across the country," said Pahzeet Liebermann, Head of Marketing for Sonny & Joe's. "Ganush™ is an innovation to healthy spreads that is as nutritious as it is delicious."

Ganush™ is available in five robust flavors (see below) and sold in 10-ounce and 16-ounce containers nationwide. A full list of Sonny & Joe's products and retailers is available at sonnyandjoes.com.

In the spirit of the holiday season, from Nov. 12 – Nov. 19 Sonny & Joe's is offering New York Food Emporium customers one complimentary 12 ounce Ganush™ (Just or Galilee) with the purchase of ANY BRAND of hummus. In late November, Ganush™ will be available in Fairway stores with a special offer to buy one, get one free. A list of participating locations can be found at sonnyandjoes.com.

Ganush™ is available in five robust flavors:

1) Just Ganush™: This pure and original spread partners with Just Hummus as the cornerstone of the new line.

2) Roasted Peproom Ganush™: Roasted red peppers and mushroom combine for a delicious and healthful vegetable spread.

3) Galilee Ganush™: A crowd favorite in the hummus, Galilee olives resurface to lend themselves to a delectable and nutritious spread.

4) Dillicious Ganush™: Dill brings a fresh zing to sandwiches and vegetables as it blends with roasted eggplant to indulge the senses and palate.

5) Heat Treat Ganush™: A spicy take on roasted eggplant as a bit of kick lends itself to the brand's trademark creaminess.

ABOUT SONNY & JOE'S

Sonny & Joe's is named for its founders who got their start selling appetizing specialties from pushcarts in the Williamsburg section of Brooklyn in the early 1900's. Besides its line of traditional hummus products and spreads, Sonny & Joe's also sells sour and half-sour barrel-cured pickles. The company is based in Brooklyn, just blocks away from where the original pushcart first stood.  The current offerings reflect old time goodness with the upscale taste of today's Brooklyn. The affordable and nutritious burgeoning hummus product category, that in 2008 earned $214 million in sales, continued to grow in 2009. New additions are continuously making their way into the Sonny & Joe's product line, available in 10- and 16-ounce containers and with a colorful and delicious selection of garnishes. And a Brooklyn "Bonus" – under each lid of Sonny & Joe's Hummus is a Brooklyn fact for customers to savor along with the taste.

For special offers and product announcements, follow Sonny & Joe's on Facebook and Twitter

http://www.facebook.com/#!/pages/Sonny-Joes/149205765246

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