Mekonomen's first unit to open on the Finnish market

| Source: Mekonomen AB Mekonomen AB 

Mekonomen's first unit to open on the Finnish market

- Scandinavia's leading spare-parts chain will establish 15 new units in
the next two years

Mekonomen's growth has been massive over the past three years and the
company will now establish operations in Finland. This Saturday the
first Mega unit opens in Kallio in the centre of Helsinki. This is the
first of many planned units in Finland. 

Mekonomen's successful concept has now arrived in Finland. The Finnish
market has huge potential and Mekonomen's objective is to establish 15
new units until 2012.

- The Finnish car fleet is one of the oldest in Europe with an average
age of eleven years. The aftermarket for spare parts is therefore
enormous and has been valued to around 25 billion Swedish crowns or
approximately 2,6 billion Euro. Mekonomen's unique concept of store and
workshop fills a major gap on the Finnish market. Finland is a thereby a
priority market in the coming years, says Håkan Lundstedt, President and
CEO of Mekonomen.

Together with Sweden, Norway and Denmark, Finland is the fourth country
where Mekonomen's successful business model is established. The
objective in Finland is to make CarLife easier for Finnish car owners by
offering a combination of store and workshop with a wide product range
and long opening hours. The concept is particularly attractive in
Finland since no similar chains exist.

- A successful strategy for Mekonomen has been to focus on women and
this is a strategy that we will fulfil in Finland as well. Finland is
traditionally a male dominated market but this is something that
Mekonomen wants to change. The percentage of female motorists in Finland
is 50 per cent, which is a higher proportion than in, for instance,
Sweden. Thus, Mekonomen has great potential of making CarLife easier for
women while we, at the same time reach commercial success, says Håkan
Lundstedt.

For further information, please contact:

Håkan Lundstedt, President and CEO Mekonomen AB, phone +46 (0)8-464 00
00

Gunilla Spongh, CFO Mekonomen AB, phone +46 (0)8-464 00 00

 

Mekonomen AB (publ), org. no 556392-1971

Box 6077, 141 06 Kungens Kurva, Sweden

Telefon: +46 (0)8-464 00 00, Fax: +46 (0)8-464 00 66