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Alloy Digital Brings New Face to TEEN.com

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Top Youth Website Refreshes with Vibrant New Look, Expanded Editorial Features and New Video Franchises That Add More "Pop"

Music Sensation and "Glee" Star, Charice Pempengco, Takes Viewers on an Exclusive Ride with "30 Days with Charice", David Archuleta Gets Real in "My Day, My Life" and Premiere Celebrity Editor Kellan Lutz Starts Talking 

NEW YORK, Dec. 1, 2010 (GLOBE NEWSWIRE) -- Alloy Digital, a division of Alloy Media + Marketing, today announced the launch of the newly designed TEEN.com (www.teen.com), its popular entertainment website focused on the pop culture interests of youth consumers.

The redesigned TEEN.com takes the site to a brand new level, presenting engaging new editorial features, enhanced social applications and fresh premium content, including:

  • 30 Days With Charice, an exclusive reality web series with pop sensation Charice, now guest starring on Fox's hit television show Glee. This unique TEEN.com original series allows fans a rare up close and personal look at the day to day life of the international pop phenomenon as she crisscrosses the world during her recent promotional tour for her self-titled debut album.
     
  • Platinum recording artist David Archuleta and other teen stars seize control of the camera in My Day, My Life, revealing an exclusive look into a day in the life of a superstar.
     
  • Guest Celeb, an ongoing feature, allows the biggest pop culture names to interact directly with TEEN.com's trendsetting audience! Guest Celeb starts the conversation with Twilight's Kellan Lutz, as well as future columnists, Gossip Girl star Leighton Meester and music superstars Adam Lambert and Boys Like Girls.

Adding yet more star power, TEEN.com fan Avery Singer, the 15-year old daughter of Ramona Singer from The Real Housewives of New York, has been named as TEEN.com's special entertainment correspondent. Avery will be canvassing the red carpet at exclusive events covering the website's celebrity and style beat. Avery's premiere interview, with musical artists The Ready Set, is currently airing on TEEN.com.

"The new TEEN.com is celebrity and pop culture content energized, with daily editorial and video features feeding our audience's immediate cravings for what's happening in the world of music, style, and celebrity and puts teens directly into the conversations - and even closer to their favorite personalities," commented Craig Bland, VP, Editorial and Programming for Alloy Digital.

"We're taking a new approach to celebrity culture by leveraging new and unexplored points of views from fans, industry and category experts, as well as directly from the celebrities themselves.  We're already finding remarkable levels of engagement and socialization of TEEN.com content."

More on TEEN.com exclusive series:

30 Days With Charice: Now airing, the twelve episode web series 30 Days with Charice (http://bit.ly/g26qNh) airs never before seen moments with family and fans as the seventeen year old pop superstar travels the world promoting her new self titled album and No. 1 Dance Single, "Pyramid." Reaching worldwide fame with a singular voice that made her an internet phenomenon, Charice takes viewers on a personal journey from Manila to Chicago, where she graces Oprah's stage for the fifth time. Her new album debuted in the Top Ten on Billboard's album chart, marking the first time in Billboard history an Asian artist has debuted in the Top Ten. Charice also returns to this season's Fox award winning TV show Glee in her role as Sunshine Corazon.

My Day, My Life: For the new web series My Day, My Life (http://bit.ly/g5tUED), TEEN.com puts the camera into the hands of celebrities - literally - and invites fans along to experience a day in their life.  First to air, top selling artist David Archuleta of American Idol fame, Taylor Sprietler from ABC Family's Melissa and Joey, and rising music stars The Ready Set share personal stories, capture exclusive footage and take fans behind the scenes giving viewers a glimpse into the private lives of the superstars as they navigate a typical day...which are anything but typical!

Pop Goes The Old People!: TEEN.com will continue to introduce fresh and original series appealing to the perpetual teenage comedy and entertainment cravings.  With the new series, Pop Goes the Old People!, all things "new" meet the distinct perspective of the "older" generation for a comedic take on today's pop culture headlines (http://bit.ly/elxoCd) and, culled daily, I'm Bored (http://bit.ly/f1mN8g) features the best and most entertaining video content on the web, guaranteeing TEEN.com audience's continual amusement.

Coming soon: The original web series Fan Flip Out, which turns the spotlight on celebrities' most avid teen fans; In the Shadows, a comedic expose on celebrity siblings; and Celebrity Pets, which delivers a new trick on Hollywood's favorite canines.

TEEN.com visitors will be able to instantly share content with peers and post their opinions through enhanced social media tools on the website.  TEEN.com also implements a live Twitter feed, including news feeds from sister websites, Alloy.com (www.alloy.com) and gURL.com (www.gurl.com). New editorial integrations will allow for direct interaction with teens' favorite celebrities and artists with columns such as Celeb Guest.

The newly designed TEEN.com offers marketers optimal promotional opportunities to reach a highly engaged audience, including banner and video display ad integrations, sponsored editorial, site wide takeovers, and social and viral interactive applications. Recent advertisers include Canon, Sony Pictures and Staples.

Mr. Bland added, "We're equally excited about the new environments and deeper integrations TEEN.com offers Alloy's clients, with the power to promote brand messages through innovative and premium content that appeals to the current tastes of this extremely social and immense audience of pop-culture obsessed consumers."

TEEN.com (www.teen.com) is part of the top ranked Alloy Digital Network, a community of highly trafficked and dynamic online environments, which include other Alloy owned sites www.alloy.com, www.gurl.com, and www.channelone.com, along with premium partner sites focused on the interests of the coveted millennial audience. The network has been ranked number one by comScore in its category for 21 months running and reaches a measured audience of more than 80 million consumers each month.

Follow TEEN.com:

Facebook (www.facebook.com/teen.com)

Twitter (www.twitter.com/teen)

About Alloy Media + Marketing

Alloy Media + Marketing is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies, including half of the Fortune 200. For further information regarding Alloy, please visit www.alloymarketing.com or www.alloydigital.com.

The Alloy, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5852

Alloy Media + Marketing
Media contact:
Jodi Smith, VP, Public Relations
212-329-8359