DETROIT, Jan. 18, 2011 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company and Ovum, an independent technology research and analysis firm, have published a new white paper to help organizations understand the key business drivers for monitoring and managing mobile website and application performance. The paper also provides insights into the mobile performance management strategies of several major consumer m-commerce providers.
The "The Business Case for Assuring the Customer Mobile Web Experience" white paper can be downloaded at: http://bit.ly/h2BSk4.
Mobile has become the newest channel in today's multi-channel commerce. Consumer adoption of the Internet created demand for the ability to interact with retailers, banks and brokerages, travel and leisure services, and content providers online. With the emergence of smartphones, the Internet is now in the palm of our hands, bringing high expectations for interacting with providers anytime and anyplace wireless networks exist. As consumers embrace mobile, it is more important than ever for companies to continually manage mobile website and application performance.
Designed for organizations creating a mobile strategy or needing to improve mobile website or application performance to meet customer expectations, this white paper highlights how:
- high-end smartphones are not only increasing mobile Internet use, but expectations for the mobile experience as well;
- performance shapes the customer web experience; customers expect the same performance levels for mobile as the conventional, wired Internet;
- mobile performance data is essential for managing service level agreements with external service providers and for maintaining brand reputations;
- the mobile application delivery chain has more moving parts than that with conventional broadband delivery making it more challenging to deliver quality user experiences and isolate the root causes of performance problems; and
- mobile performance is not someone else's problem; companies must vigilantly track performance to understand whether the problem is in their code or in the delivery system.
"The stakes are rising as a new generation accustomed to being constantly connected through mobile devices starts becoming the mainstream consumer market of tomorrow," said Tony Baer, Senior Analyst, Ovum. "This raises the stakes for mobile performance. Customers will easily desert poor performing sites directly impacting the bottom line - brands are negatively impacted and sales revenue goes down."
Ovum analysts Tony Baer and Sara Kaufman will join Compuware's Imad Mouline, CTO, APM Solutions for a webinar on Wednesday, January 26 at 1 p.m. ET titled "The Business Case for Assuring the Customer Mobile Web Experience" to provide more insight into the key themes discussed in this white paper. To register for this webinar, go to: http://bit.ly/dXcJey.
Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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