New Wave Entertainment Creates Robb Report Host's Guide for iPad

New Wave Entertainment Has Developed and Designed a New iPad App for the Luxury Lifestyle Brand, Robb Report

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| Source: New Wave Entertainment

LOS ANGELES, Feb. 9, 2011 (GLOBE NEWSWIRE) -- The "ROBB REPORT HOST'S GUIDE 2011" is now available on iTunes for $2.99 and provides users and advertisers with the most current, optimized app experience. (The Robb Report Holiday Host's Guide was released in December 2010 and has been updated with new products and features that make the app the premiere host's guide year round.)

Unlike any application in the market today, the app combines the best features of a traditional magazine with Web 2.0 and the iOS capabilities on the iPad giving the user the ability to interact, share and shop with direct purchase options. New Wave also integrated a proprietary HTML 5 video player and customized CMS for viewing high quality videos with added interactive components that can be updated on-the-go. The app also boasts over 300 items that can be purchased or shared through email and Facebook. 

Consumers will enjoy detailed features that include a virtual wine cellar containing more than 100 new releases handpicked for your special occasion, dozens of creative and classic cocktails recipes complete with video demonstrations by master mixologists and an exclusive selection of the world's finest and rarest spirits. The app also offers fresh insights on hospitality and etiquette, tips on organizing a menu, an array of unique party gifts, and much more. The easy-to-manage party-planning function allows you to build and send customized invites to your friends. The app will also generate a complete shopping list based on the items the user selects during the planning process.

"Our main objective was to give the user an experience that extended their relationship with the brand, and provide a feature-rich application," said Brian Johnson Executive Director of Creative Development for New Wave. "We accomplished this by adding multiple layers of enhanced content throughout the magazine, which allows users to touch and interact with over 300 images in the magazine."

"Working with New Wave was a great experience and we completed this project within a very aggressive timeline," said Keith Fletcher CIO of CurtCo Robb Media. "We are currently working on adding additional feature sets to this application and launching other applications that are currently in development."

The Robb Report Host's Guide is the most dynamic and innovative resource yet for hosts who entertain with only the best wine, spirits, cocktails, glassware, food, cigars, and gifts.

Features: 
Party Manager
Invitation Builder
Shopping List
Virtual Wine Cellar
Virtual Bar
Cigars
Chocolate
Over 300 Shareable Items
Streaming Video

Requirements: Compatible with iPad. Requires iOS 3.2 or later.

Direct link: http://itunes.apple.com/us/app/robb-report-host-guide-2011/id407121104?mt=8

Video demo link:  http://www.youtube.com/watch?v=PzvRkLQAmj8

The app was designed and developed by New Wave Entertainment (www.nwe.com) and distributed by Curtco Robb Media, LLC. (www.robbreport.com)

Andrea DeLesDernier for link to press site with images and video.

Email  - adelesdernier@nwe.com  ph. 818-295-8021.

In addition to original production, marketing, and design, New Wave Entertainment produces mobile apps, viral campaigns, and games. New Wave isn't just surfing the digital wave, we're immersed in the tsunami of the interactive experience. With our technical capabilities and reputation as a trusted provider of content, you don't just get our interactive experts, you have the benefit of every service we offer. From Websites to Games, Mobile Apps to BD-Live, VOD to Social Media, we work together to create the coolest, most engaging, cutting-edge experiences.

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