WILTON, Conn., Feb. 10, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) announced today that it has completed the first phase of its launch of Rheingold Beer, New York's Beer since 1883. Since September, the Company has launched the beer into the Metro New York market, New Jersey, Connecticut, Pennsylvania, Ohio, Georgia and Michigan. In early spring, the Company will commence the next phase of its expansion into Massachusetts and Florida.
The Company now plans to focus on the consumer promotion and brand activation programs it has developed to grow Rheingold in each of these markets. Programs include an aggressive sampling and tasting program, glassware and account signage. Upon completion of the last two markets, Rheingold Beer will be distributed in 31% of the national beer market.
Patrick Kenny, the Company's CEO said, "Our Rheingold national expansion is going according to plan. We want to be sure to market and promote the brand capitalizing on what seems to be the fond memory beer consumers have about Rheingold. Volume and revenue are growing as we expand and add bottles and a range of pack sizes. The brand will be well positioned as we enter the beer drinking warmer seasons."
To date, over the first four months of Rheingold business, the Company has shipped approximately $200,000 of Rheingold Beer in a combination of more than 21,000 can and bottle packs. The Company expects to launch Rheingold in kegs in mid to late 2011.
Extensive information can be found about Rheingold Beer at www.rheingoldbrewingcompany.com.
A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69109.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.
The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881
For further information, please visit our new websites at www.drinksamericas.com/" target="_blank">www.drinksamericas.com and www.rheingoldbrewingcompany.com.
Safe Harbor
Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.