WindMade
15.02.2011 00:07
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Leading Businesses and Non-Profit Organisations Will Develop First Global
Consumer Label for Companies Using Wind Energy
News Footage Downloadable
To download Broadcast and Online Footage please click on the following link:
http://www.droga5.com/Clients/Media/AV/Vestas/Windmade_VNR-h264.mov
YOUTUBE LINK:
http://www.youtube.com/watch?v=txU6PM1qsd8&feature=mfu_in_order&list=UL
NEW YORK, Feb. 14, 2011 (GLOBE NEWSWIRE) -- 'We want to build a bridge between
consumers and companies committed to clean energy, and give consumers the
option to choose more sustainable products. We hope that this will create a
strong element of consumer pull which will accelerate the pace of wind energy
development globally, We strongly encourage forward-looking companies to join
us in this effort.' - Ditlev Engel, CEO and President for Vestas Wind Systems
who pioneered the WindMade initiative.
Wind power. It's clean. It's renewable.
And consumers will soon be able to know if wind energy was used to make the
products they buy.
The Global Wind Energy Council, WWF, the LEGO Group, the UN Global Compact,
Vestas Wind Systems, PricewaterhouseCoopers (the Official WindMade Verification
Partner) and Bloomberg (the Official Data Provider to WindMade) recently
announced their support and initiative for the development the first global
consumer label identifying corporations and products made with wind energy
during the World Economic Forum in Davos. Simply put, how a product is made is
just as important as what is in it and consumers will now have a choice.
WindMade is an initiative leading to the first global consumer label
identifying products and companies made with wind energy. The driving force
behind this initiative is the simple idea that one of the most important
ingredients in a product is the energy used to produce it. The case for wind
power is strong. Research indicates many energy-conscious consumers would
prefer products made using wind energy, even if they cost more.
While many companies have already made bold statements about their commitment
to renewable energy, consumers have to date no way of verifying the source of
the energy used. WindMade will offer them the transparency they require for
making informed choices. The WindMade consortium hopes to attract leading
consumer brands as members. To use the WindMade label for their communications
or products, WindMade members will undergo a certification process to verify
their wind energy procurement. The standard for certification is currently
being developed by a technical expert group. The aim will be to drive the
development of new wind power plants, over and above what would be developed
anyway.
WindMade? is dedicated to offering consumers the opportunity to choose products
and services that utilize wind energy. The label will be appearing soon, so
please keep an eye out, because your choice can power change.
TO LEARN MORE, VISIT: www.windmade.org
Contact: Jim Bowling
213-215-7822
jim@pointmedia.com
News Source: NASDAQ OMX
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Language: English
Company: WindMade
BE
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901472905
WKN:
End of Announcement DGAP News-Service
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DGAP-News: WindMade Introduces Wind Energy Made Consumer Label for Products
| Source: EQS Group AG