DGAP-News: Quash Products PLC : Trading Update from Management Review of 2010

DGAP-News: Quash Products PLC / Key word(s): Miscellaneous
Quash Products PLC : Trading Update from Management Review of 2010

17.02.2011 / 13:30

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Review of 2010
Team & Investment for growth

* building of a fantastic team including the appointments of Tim Addison
(ex Proctor and Gamble and GSK) and Lucy Cousens (ex boots healthcare) to
drive the companies growth strategy forward
* listing on the Frankfurt stock exchange completed, with new funding and
investment raised to drive the businesses growth


Increased sales & distribution

* progress with UK listings such as WH Smith, new listings with Sainsburys
(UKs 4th biggest retailer)
* international distribution with Clinova, undergoing testing in
potentially lucrative markets such as Japan (health mad), Middle East
(large muslim population needing non alochol based products)
* revival of swine flu and general colds and flu has caused uplift in sales
in Q4 as well as new enquiries coming from territories such as Malaysia
 
Fantastic marketing & consumer awareness 

* lots of PR coverage in the UK, attended various targeted consumer shows ,
and implemented sampling initiative;
* PR includes, The Independent on Saturday (200k circ), The Sun (3million
circ), Stella (500K circ), Good Housekeeping (500K circ) and lots of
parenting titles
* Shows include. Taste of London (50K visitors), Brighton Baby Show (10K
visitors), Richmond Baby Show (3K visitors), Earls Court Baby Show (27K
visitors), Excel Baby Show (27K visitors)
* Sampling initiatives in Private Maternity Hospitals in London and through
the childbirth charity, Bliss


Development of new product innovation

* we have established all natural consumer friendly premium brand Quash -
largest distributed all natural hand sanitiser in UK
* development of a range of new premium products which are being finalised
including wipes, liquid soap
* consumer insight has identified opportunities in new categories
  
Outlook for 2011
* A very exciting and packed year for Quash Product PLC in 2011, which will
set the foundations for success in 2012/13.

1. Increased sales behind consumer loyalty

* increased marketing activities and special offers to enhance distribution
already in place (i.e. Canada, UK)
* build loyal customer base and brand following


2. Delivery of new products to market
* launching of NPD in UK and international markets, enhancing sales with
several products SKUs
* washing & bathing category;

- Quash wipes to compliment the hand sanitising spray distributed with
premium retailers
- Quash Professional hand sanitising gel for the B2B market
- working a new brand with natural positioning for distribution in mass
retailers

3. Distribution gains in international markets
* launching of products in a number of new international territories
* development of the important European marketplace (recently secured
listing in Euro wide Douglas), hoping to distribute in Germany & Austria in
Q2 2011

4. Team expansion 
* Additional technical resource on board to support the NPD pipeline.


** END OF NEWS RELEASE **


About Quash Products plc  http://www.quashproducts.com

Quash is an independent, exchange listed company (ticker: QPS Frankfurt,
Xetra) operating in the 100% natural segment of the personal care market. 
The Group distributes through a number of major high-street retailers in
the UK and is taking steps to further expand the international reach of its
natural product range in Europe, Middle East, Asia and North America. 
Quash is a unique formulation of 100% natural ingredients lab-proven to
kill the toughest of germs and viruses without the need for soap or water. 
In addition to killing 99.9% of harmful germs, the pleasant smelling Quash
formulation moisturises and regenerates skin.

This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Quash Products plc as of the date hereof, and actual results
may vary based upon future events, both within and without the control of
the management, including risks and uncertainties that could cause actual
results to differ materially.

Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.

Registered office:
Quash Products plc, 15a Ives Street, London, UK

Stock Exchanges: Frankfurt, Xetra

ISIN: GB00B5MHQL62; German Code: QPS; WKN: A0Q7NA


End of Corporate News

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112496 17.02.2011