Annual General Meeting of Swedish Match AB (publ)

Annual General Meeting of Swedish Match AB (publ)

The shareholders of Swedish Match AB are hereby notified of the Annual
General Meeting of Shareholders to be held on Monday, 2 May, 2011 at
16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

The Board of Directors proposes an increased dividend to 5.50 SEK per
share. The proposed record date for entitlement to receive a cash
dividend is 5 May, 2011.

The Board of Directors proposes that it be authorized to decide on the
acquisition, on one or more occasions prior to the next Annual General
Meeting, of a maximum of as many shares as may be acquired without the
Company's holding at any time exceeding 10 percent of all shares in the
Company.

In addition the Board will also propose a reduction in the Company's
share capital of 30,351,852 SEK through withdrawal of 18,000,000
previously repurchased shares held in treasury, with a simultaneous
bonus issue without issuing new shares, of the corresponding amount to
restore the share capital. Furthermore, the Board will propose that the
reduction be allocated to a fund for use in repurchasing the Company's
own shares.

The Nominating Committee of Swedish Match AB proposes re-election of
Andrew Cripps, Karen Guerra, Conny Karlsson, and Meg Tivéus. The
Nominating Committee proposes the election of Robert F. Sharpe and
Joakim Westh as new members of the Board. Conny Karlsson is proposed to
be re-elected as Chairman of the Board and Andrew Cripps is proposed to
be re-elected as Deputy Chairman of the Board.

The Nominating Committee in Swedish Match AB consists of Conny Karlsson
(Chairman of the Board), Andy Brown (Cedar Rock Capital), Mads Eg
Gensmann (Parvus Asset Management), William Lock (Morgan Stanley
Investment Management), and Anders Oscarsson (AMF & AMF Funds). Mads Eg
Gensmann is the Chairman of the Committee.

The complete notice of the Annual General Meeting can be found on the
corporate website: www.swedishmatch.com (http://www.swedishmatch.com/),
and is also enclosed.

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For further information, please contact:

Emmett Harrison, Senior Vice President Corporate Communications and
Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173

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