DETROIT, March 29, 2011 (GLOBE NEWSWIRE) -- Punta Serena Tequilas, a portfolio of fine Tequila products exclusively distributed through Liquor Group Wholesale (Pink Sheets:LIQR) in several US States, has begun a customer incentive rebate campaign.
Thousands of rebate neck cards are now being dispersed that include a mail in rebate of $10 per Anejo, $7 per Reposado and $5 per Blanco bottle purchased, which can total $30 per refund household. Liquor Group merchandisers have begun necking the bottles on retail displays all around the country.
"We hope that this new marketing effort by the brand attracts new value conscious consumers to their premium priced product line…" says Steven Dodge, VP of Liquor Group Wholesale "…these consumers usually shy away from the premium priced items, however with this incentive, they may choose Punta Serena for the first time and find they really can't go back to their old tequila!"
In other news, Liquor Group recently contracted to distribute the Cantina di Venosa Italian wines imported by Miami based San Valentino Imports in the Florida & Illinois markets. Cantina di Venosa is a growers' association of some 500 members controlling 900 hectares of vineyards in the southern Italian region of Basilicata. The association specializes in and is the largest producer of the Aglianico Del Vulture, a distinctive and ancient varietal.
Aglianico vines were fist brought to Italy by the ancient Greeks and flourished in the valley near the Vulture volcano from which the local varietal takes its name. This grape is considered a precursor of the Nebbiolo grape from which many of the famous wines of the Piedmonte region are produced. The rich volcanic soils of the Vulture valley are the ideal environment for the growth of the varietal and results in highly regarded wines that pair well with a variety of richly flavored meat and cheese dishes. The initial offerings from Cantina di Venosa include their Vignali 2005, Terre di Orazio 2004 and Carato Venusio 2004, all richly flavored reds that exemplify the true varietal characteristics of this recently re-popularized ancient grape.
About Liquor Group Wholesale
Liquor Group Wholesale, Inc. (Pink Sheets:LIQR) is an emerging alcohol distribution/brokerage organization representing thousands of brands with operations in 33 US States. Our Manufacturer to State level conveyance utilizes a Patent-Pending business model focused on providing unique trade channels for many of the world's leading & emerging alcohol beverage brands. Current/historical financial information at: http://www.liquorgroup.com/">www.LiquorGroup.com and www.SEC.gov
The Liquor Group Wholesale, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5642