DGAP-News: YOC AG / Key word(s): Product Launch
YOC launches worldwide new mobile advertising rich media formats
12.04.2011 / 09:47
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YOC launches worldwide new mobile advertising rich media formats
With unique and innovative products YOC drives the market
Berlin, April 12th, 2011 - Europe's leading mobile technology and media
provider implements a number of new mobile rich media advertising formats.
These include the expand interstitial, reveal interstitial, flip
interstitial, post click layer, mystery ad, video banners and slideshow
banners. These new formats offer greater scope for brand communication than
the existing mobile advertising formats; the YOC Group has introduced a
whole new dimension to mobile advertising.
YOC has become a key driver for innovation in the international mobile
advertising market due to its constant search for new technologies and
advertising formats. Publishers benefit from these new rich media
advertising formats as they provide more appealing ad formats to
advertisers which generate higher revenues for the publishers. Advertisers
can reach their target group through a richer branding experience.
Rich media advertising products of YOC use visual elements such as video
and animation to enrich the content of an advertiser's message. These rich
ad formats engage the user by utilising visual effects and advanced
technology to increase brand awareness.
The new mobile rich media advertising formats include the expand
interstitial, reveal interstitial and the flip interstitial, mystery ad,
post click layer, video banners and slideshow banners. For example, when a
user clicks on a slideshow banner, a layer opens and images of the product
are displayed - the user can navigate through the images. The special
feature of the flip interstitial is the rotation of the ad on the screen.
The mystery ad is a rich, interactive animated visual where the image
becomes alive. The richest advertising format, however, is the video
banner, which plays the content automatically as soon as the video appears
on the display.
'Anywhere else in Europe there are offered comparable innovative,
emotionalized and effective ad formats as the rich media ad formats of YOC,
and this in combination of high-quality and international coverage,' says
Andrés Lozano Sañudo, Group Director Mobile Advertising of YOC Group.
'YOC's Rich Media Ad Formats help advertisers to be more visible, to
increase CTR and to better involve their target groups in their market
communication. The use of these innovative advertising formats means more
customers and higher sales revenues for the publishers.'
YOC's clients in each of their key markets - Germany, Spain, UK, France and
Austria - have already started to use the new rich media advertising
formats, including companies such as Samsung, Hewlett Packard, BlackBerry,
Intel, Adidas, Brother, Lexus, McDonald's and Audi.
For more information about the company: www.yoc.com
Contact
YOC AG
Corporate Communications
Anja Müller
Karl-Liebknecht-Str. 1
10178 Berlin
Tel: +49-30-726162-204
Fax: +49-30-726162-222
pr@yoc.com
YOC - About the Group
The YOC Group is one of the leading providers of mobile technology and
media in the world. Based on its self-developed scalable technologies, the
YOC Group licenses its software products to customers from all industries
and enables them to use its platforms. The YOC Group operates more than 800
mobile portals in Europe via a protected mobilisation platform. With a
portfolio of more than 250 titles, the YOC Group has the largest premium
media network in Europe. Every day, the centrally controlled AdServer
processes more than 100 million mobile ad requests by means of the YOC
Media Network and the global performance network ubiyoo. In the financial
year 2010, YOC's sales revenue is amount to EUR 30.5 million. The YOC Group
currently has a headcount of about 220. The company operates across the
world and intends to continue to grow internationally.
End of Corporate News
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12.04.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: YOC AG
Karl-Liebknecht-Str. 1
10178 Berlin
Deutschland
Phone: +49 (0)30-72 61 62 202
Fax: +49 (0)30-72 61 62 222
E-mail: anna.augar@yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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119428 12.04.2011
DGAP-News: YOC launches worldwide new mobile advertising rich media formats
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