Precise Biometrics' new management focuses on expanding in the US

Precise Biometrics' new management focuses on expanding in the US

Precise Biometrics presents a new management group and organization,
which will be putting a much greater emphasis on the US market. Precise
Biometrics has also made important recruitments in the US on the sales
side to highlight segments such as federal government.

Precise Biometrics' new management team will be focusing on the overall
range of its operations, while responsibility for sales will be anchored
in respective business areas. Precise Biometrics has previously
presented a new organization where operations are divided into three
business areas: Mobile, Identity Access Management (IAM), and Access
Solutions. The Company will now be focusing more intently on these
segments within the US market as well.

The US market accounts for about one third of total sales in the
biometric market and is thereby the largest geographic market for
biometric solutions in the world. Because of the greater focus on
security and biometrics, the North American market is expected to double
in size by 2015 with an increase from the current USD 1.5 billion to USD
3.2 billion in four years.Above all the markets for biometrics in both
the banking and government agency segments are expected to expand in the
US, and will have more than doubled by 2015.

The new management team consists of Thomas Marschall, President and CEO;
Patrik Lindeberg, VP Research & Development; Patrik Norberg, CFO, and
the new addition to the group Michael Harris, CTO. Michael Harris has
been employed by Precise Biometrics' US subsidiary for almost ten years
as a successful sales director. Michael will now strategically focus on
the Company's future offerings.

IAM is the business area that above all covers Precise Biometrics' sales
to the ID card segment. It will be run by Per Bahr, who recently entered
the organization last autumn. Per has a solid background in sales and
has a global network of contacts. In his role as Director of IAM, Per
will be working mainly in the European market, while also leading a
sales team that will be successively expanded during the year.

The Government segment encompasses portions of both the Mobile and IAM
business areas. Precise Biometrics already has achieved a remarkable
success in these areas in the US. In order to focus their sales efforts
towards this segment, Matt Shannon has joined Precise Biometrics to
manage the US Federal market in his role as Federal Sales Director. Matt
has extensive experience in providing biometric solutions to the US
Federal Government and he has an established network of contacts as well
as a valuable understanding of the US Federal Government market.

Read interviews with Matt Shannon and Per Bahr on Precise Biometrics'
website (http://www.precisebiometrics.com/?id=4770).

Thomas Marschall, President and CEO of Precise Biometrics

-          We are now taking offensive action to achieve the targets we
have previously communicated. We will continue to expand our sales team
during the year in the business areas Mobile and IAM, with the focus on
banking and mobile applications. We will be taking on new employees in
the US, but also in Europe. I am very pleased with the recruitments we
have already made, both Per and Matt are strong candidates with valuable
experience.

For more information
Thomas Marschall, President and CEO, Precise Biometrics AB
Tel. 46 (0)46 31 11 10 or 46 (0) 734 35 11 10
E-mail
thomas.marschall@precisebiometrics.com (thomas.marschall@precisebiometri
cs.com)
Patrik Norberg, CFO, Precise Biometrics AB
Tel. 46 (0)46 31 11 47 or 46 (0) 734 35 11 47
E-mail patrik.norberg@precisebiometrics.com