SCA appoints Chief Operating Officer for hygiene operations and new President of Tissue Europe

SCA appoints Chief Operating Officer for hygiene operations and new
President of Tissue Europe

Mats Berencreutz has been appointed Chief Operating Officer (COO) of
SCA's global hygiene business, i.e. tissue and personal care products.
At the same time, Magnus Groth has been appointed new President of SCA's
tissue operations in Europe.

Mats Berencreutz is currently President of SCA's tissue operations in
Europe and a member of SCA's Corporate Senior Management Team. Mats
Berencreutz has long and broad experience of senior positions in SCA's
hygiene business.

Magnus Groth is currently President of Studsvik AB. He has long and
broad experience of senior positions in such companies as Boston
Consulting Group and Vattenfall.

“By implementing this change, we will strengthen the Group's resources
and create conditions to further coordinate and develop SCA's hygiene
business, with the goal of improving profitability and increasing the
growth,” says SCA's CEO, Jan Johansson.

Mats Berencreutz and Magnus Groth will be members of SCA's Corporate
Senior Management Team.

 

Stockholm 15 April, 2011

 

For additional information, please contact

Pär Altan, VP Media Relations, +46 8 788 52 37

Johan Karlsson, VP Investor Relations, +46 8 788 51 30

 

NB

This information is such that SCA must disclose in accordance with the
Securities Markets Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on April 15, at 08.30 CET.