ATLANTA, April 25, 2011 (GLOBE NEWSWIRE) -- BlueLinx Corporation ("BlueLinx"), America's largest building products distributor, made industry headlines with the release of best-in-class product catalogs last year, featuring thousands of product listings, expert tips, technical specifications, and warranty information in leading categories. Today, the company deepened its commitment to customer engagement with the launch of its 2011 social media campaign.
Digital marketing channels have been on the rise in other industries for more than a decade, and as a national leader, BlueLinx has shown excellence again in the building products industry with a strategic social media presence.
"As much as communication through emails and even faxes is still important to many of our customers today, there is a growing population in our industry who are turning to online media to do business," said Chris Holoman, director of marketing. "Many of our customers are already on Facebook and Twitter themselves, so communicating to them through this additional channel is a natural progression in our marketing plan."
With a business centered on more than 10,000 products and over 70,000 SKUs, BlueLinx' social media platform will spotlight brand partners such as Nichiha and SolarWorld, biweekly sales specials, and features of its just-in-time inventory service. BlueLinx will utilize its social media pages to spotlight the company's 2011 product catalogs, which demonstrate the wide variety of products and brands available. With an emphasis on thought leadership, the company will also engage customers with relevant information on the following product categories: Siding & Trim, Outdoor Living, Roofing, Insulation, Specialty Lumber & Flooring, Metal Products, Moulding & Millwork, Structural Framing Products, Industrial & Decorative Panels, and Other Building Products. A social media presence will also serve as an additional recruiting tool for the company, as the BlueLinx Facebook page will link directly to career opportunities within the corporation.
Holoman added: "This initial phase of social media for BlueLinx will be about establishing a presence online. As we move forward, we hope to increase interactive communications with our customers (initially, communication will be one-way posting) and incorporate the social media into other upcoming online platforms. We hope to move fairly quickly from a social media broadcasting level all the way to social media customer care and proactive engagement."
Start your social media experience with BlueLinx today by visiting www.bluelinxco.com, www.facebook.com/bluelinx, www.twitter.com/bluelinx, or www.linkedin.com/company/bluelinx-corporation.
About BlueLinx Corporation
Headquartered in Atlanta, Georgia, BlueLinx Corporation is a leading distributor of building products in North America. Employing approximately 2,000 people, BlueLinx offers greater than 10,000 products from over 750 suppliers to service approximately 11,500 customers nationwide, including dealers, industrial manufacturers, manufactured housing producers and home improvement retailers. The company operates its distribution business from sales centers in Atlanta and Denver, and its network of more than 60 distribution centers.
Company and product names are the intellectual property of their respective owners. BLUELINX and the BLUELINX design are trademarks and registered service marks of BlueLinx Services Inc. © 2011 BlueLinx Corporation. All rights reserved.