Share subscription price with stock options 2009C and market value of stock options 2009C


Alma Media Corporation   Stock Exchange Release    May 9, 2011 at 13.00 (EEST)

SHARE SUBSCRIPTION PRICE WITH STOCK OPTIONS 2009C AND MARKET VALUE OF STOCK
OPTIONS 2009C

The share subscription price for a stock option 2009C is EUR 7.95/share (the
trade volume weighted average quotation of the share on the NASDAQ OMX Helsinki
Oy during April 1- April 30, 2011). Each year the dividend is deducted from the
subscription price.

A total of 710,000 new shares or existing shares held by the Company can be
subscribed for with stock options 2009C. The share subscription period for stock
options 2009C will be April 1, 2014-March 31, 2016.

The theoretical market value of a stock option 2009C is EUR 2.30/stock option.
The theoretical market value of all of the stock options 2009C is thus
approximately EUR 1.6 million. The theoretical market value of one stock option
has been calculated through the use of Black & Scholes stock option pricing
model with the following input factors: share price EUR 7.55, share subscription
price EUR 7.95, risk free rate 3%, validity of stock options 5 years and
volatility 31%.

The terms and conditions of the Stock Options 2009 are available on the
Company's internet pages www.almamedia.fi.

Alma Media Corporation
Mikko Korttila, General Counsel

For further information, please contact: Alma Media Corporation, Mikko Korttila,
tel. 010 665 2201


DISTRIBUTION
NASDAQ OMX Helsinki Ltd.
Main Media
www.almamedia.fi


Alma Media in brief

Alma Media is a dynamic media company whose best-known products are Aamulehti,
Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 2,800
professionals. The company's net sales in 2010 totalled MEUR 311.4 with an
operating margin of 13.9 per cent. Alma Media's share (ALN1V) is listed in the
NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi


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