TeliaSonera unifies under new unique brand identity

TeliaSonera unifies under new unique brand identity

Press conference May 12, 10:00 am CET at TeliaSonera's head office,
Stockholm, details below

Today, TeliaSonera takes an important step in uniting the company by
launching a new common brand identity. It reflects the combination of
the company's international strength and strong local connection, as
well as the heritage as one of the true pioneers of the telecom
industry. To mark the occasion, TeliaSonera also launches the most
attractive offering for mobile data roaming in the Nordic and Baltic
countries.

TeliaSonera's 18 main brands will be united under an attractive common
brand identity, while retaining their current brand names. The
foundation of the new brand identity was launched already in 2009 in
TeliaSonera's Eurasian operations and has now been developed further,
and extended to the Nordic and Baltic countries (*).The rebranding
exercise entails more than 300 retail stores, 1,000 signs and some 500
digital interfaces, including TeliaSonera's websites in the Nordic and
Baltic countries which count close to 7 million unique visitors every
month. 

“This is the next step of our journey. Our customers will get tangible
benefits from being part of an international telecoms group, providing
cutting-edge services, technology and multimarket offerings, while
understanding the local customer needs and conditions better than anyone
else, says Lars Nyberg,” President and CEO, TeliaSonera.

“Today we lower the price of data roaming in the Nordic and Baltic
markets by 90 percent, an important demonstration of what we mean by
tangible benefits of being a customer to the TeliaSonera family. This
major price reduction is made possible by fully utilizing our market
presence in the Nordic and Baltic countries,” says Lars Nyberg.

From the Nordics to Nepal
In less than a decade, TeliaSonera has developed into one of Europe's
and Eurasia's leading operators. In the past few years TeliaSonera has
launched the world's first 4G network, developed Europe's leading
IP-carrier, and built the world's highest located mobile data network in
the Himalayas. The Groups' footprint now spans from the Nordic and
Baltic countries, further on to Eurasia and all the way to Nepal,
counting more than 150 million customers.

The new brand further strengthens TeliaSonera's position on the
international telecommunications scene by manifesting a unique
combination of global reach and local execution. The brand also marks
TeliaSonera's history and heritage as one of the industry's real
pioneers, being one of the founders of mobile telephony and a driving
force in the development of the information society.

“During the past couple of years we have put a lot of effort into
transforming TeliaSonera into an integrated company. The new brand
identity is the next logical step to unify our operations across our
full footprint, leveraging the combination of our international strength
and local connection and creating the most attractive brand within the
industry,” says Lars Nyberg.

For more information about the new brand, visit
www.teliasonera.com/new-brand (http://www.teliasonera.com/new-brand).

* As of 12 May, the new brand identity is implemented in Netcom and
NextGenTel (Norway), Telia (Denmark), Telia (Sweden), Sonera (Finland),
EMT and Elion (Estonia), Omnitel (Lithuania), TeliaSonera, TeliaSonera
Finans and TeliaSonera International Carrier. It is already in use in
Kcell (Kazakhstan), Geocell (Georgia), Ncell (Nepal), Tcell
(Tajikistan), Azercell (Azerbaijan), Moldcell (Moldova), and will be
implemented in Ucell (Uzbekistan) in June. It has a uniting, dynamic,
common look and feel, and a warm purple colour.

Press Conference, Thursday May 12, 2011

Time: 10:00 am (CET)
Place: TeliaSonera's Head Office, Stureplan 8, Stockholm, Sweden

Mr Lars Nyberg, President and Chief Executive Officer, TeliaSonera, and
Mrs Cecilia Edström, Senior Vice President and Head of Group
Communications, TeliaSonera, will present the new brand and visual
identity.

Press identification card or similar is required to attend.

The press conference will be held in English and will be available on
webcast at
www.teliasonera.com/webcast-12-05-2011 (http://www.teliasonera.com/webca
st-12-05-2011).

You can also listen to the conference live over the phone and attend the
Q&A session via a conference call. To ensure that you are connected to
the conference call, please dial in a few minutes before the start of
the conference to register your attendance.

Sweden Free Call 0200 890 171
Sweden Local Call 0850 336 434
UK Free Call 0800 694 0257
Standard International +44 (0) 1452 555 566
Participants should quote 66 18 70 71

Please note that there might be a time lag of up to 30 seconds between
the webcast and the conference call if you are simultaneously watching
and calling into the conference.

You can also listen to the conference call afterwards until May 18,
2011.
Access code: 66187071#
International Dial in: +44 (0) 1452 55 00 00
UK Free Call Dial In: 0800 953 1533
UK Local Dial In: 0845 245 5205

TeliaSonera AB discloses the information provided herein pursuant to the
Swedish Securities Markets Act and/or the Swedish Financial Instrument
Trading Act. The information was submitted for publication at 7 a.m CET
on May 12, 2011.

For more information, please call the TeliaSonera press office + 46-771
77 58 30, press@teliasonera.com (press@teliasonera.com)

Forward-Looking Statements
Statements made in the press release relating to future status or
circumstances, including future performance and other trend projections
are forward-looking statements. By their nature, forward-looking
statements involve risk and uncertainty because they relate to events
and depend on circumstances that will occur in the future. There can be
no assurance that actual results will not differ materially from those
expressed or implied by these forward-looking statements due to many
factors, many of which are outside the control of TeliaSonera.

TeliaSonera provides network access and telecommunication services in
the Nordic and Baltic countries, the emerging markets of Eurasia,
including Russia and Turkey, and in Spain. TeliaSonera helps people and
companies communicate in an easy, efficient and environmentally friendly
way. Our ambition is to be number one or two in all our markets,
providing the best customer experience, high quality networks and cost
efficient operations. TeliaSonera is also the leading European wholesale
provider with a wholly-owned international carrier network. In 2010, net
sales amounted to SEK 107 billion, EBITDA to SEK 37.7 billion and
earnings per share to SEK 4.73. The TeliaSonera share is listed on
NASDAQ OMX Stockholm and NASDAQ OMX Helsinki. Read more at
www.teliasonera.com (http://www.teliasonera.com/).