BTS signs retainer agreement with leading professional services firm valued at more than SEK 18 million in 2011

Stockholm, Sweden and New York, USA - BTS Group AB (publ), the global leader in
strategy execution and alignment acceleration, has signed a retainer agreement
with a leading professional services firm that has agreed to purchase an array
of BTS services over two years with a minimum annual commitment of orders
exceeding SEK 18 million in 2011.

The American-based firm, with revenues exceeding USD 10 billion and a
professional talent base numbering more than 40,000, brings world-class
capabilities and deep local expertise to help clients succeed wherever they
operate.

The retainer investment demonstrates an expanded level of trust the firm has
placed in BTS. The agreement makes BTS a preferred partner providing an
integrated portfolio of strategic initiatives using business simulations in
areas of customer understanding, sales transformation, business acumen, and
leadership development. Through the retainer agreement, BTS will deliver high-
caliber talent development programs in the US utilizing the more than twenty
highly customized simulation and other experiential solutions it has developed
with the firm over the past three years.

"With this agreement, one of the world's leading professional services firms has
made a big vote of confidence in the BTS team and the value of our work," says
Henrik Ekelund, CEO of BTS Group AB. "As a professional services firm ourselves,
we deeply appreciate the high level of quality this client expects. We are
grateful for their commitment to BTS and genuinely value their partnership."



For more information, please contact:

Thomas Ahlerup
Senior Vice President
Investor and Corporate Communications
BTS Group AB
Phone  +46-8-5870 7002

Mobile +46-768-966 300

E-mail thomas.ahlerup@bts.com


About BTS Group AB

BTS partners with leading companies to accelerate strategy alignment and
execution, innovating how organizations learn, grow and improve. BTS is the
world leader in customized business simulations and discovery-based learning
solutions that enable leading corporations to grow and become successful through
change and improvement processes.

BTS adds value to its clients through three practice areas: Strategic Alignment
& Business Acumen, Leadership & Management, and Sales Force Transformation.  BTS
also has strong capabilities in Operational Excellence & Project Management and
offer an innovative Engage for Change process.

BTS has more than 300 highly talented employees serving more than 400 clients
including 40 of the US Fortune 100 companies and 25 of the Global Fortune 100
largest corporations in the world. In 2010 BTS revenues was SEK 695 million. Re-
cent selected BTS clients include AT&T, Ericsson, Kimberly-Clark, Rio Tinto,
Sony, Standard Bank, Unilever and Xerox.

BTS serves its clients from Stockholm, Helsinki, Amsterdam, Brussels, Paris,
London, Madrid, Bilbao, Austin, New York, Stamford, Philadelphia, Scottsdale,
San Francisco, Chicago, Sao Paulo, Mexico City, Johannesburg, Sydney, Melbourne,
Singapore, Bangkok, Seoul, Shanghai, Taipei and Tokyo.

BTS is a public company listed on the NASDAQ-OMX Stockholm and trades under the
symbol BTS B.

For more information please visit www.bts.com.


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