M by Mekonomen awarded Retail Store of the Year, 2011

M by Mekonomen awarded Retail Store of the Year, 2011

”Urban women now have their own auto repair shop.” This was the jurys
motivation when
M by Mekonomen was awarded Retail Store of the year, 2011. The award was
presented at the Major Retail Day, hosted by the magazine Market for the
fifth consecutive year, awarding innovative and successful retail
concepts.

M by Mekonomen is a concept store developed for women, by women, and
goes far beyond the traditional car workshop environment. The store
located in Liljeholmstorget Galleria is part of a large investment by
Mekonomen for the female motorists. It is the first of its kind and the
concept is not only unique in the Swedish market but also in the whole
world. The store has has received considerable attention and has now
been awarded Retail Store of the Year 2011. The award was presented
during the Major Retail Day which was held at the China Theater in
downtown Stockholm.

- We want to highlight good examples for others to be inspired and learn
from, said David Smith, Analyst at the magazine Market and chairman of
the jury. The prize was awarded with the motivation:

"Women at Mekonomen have developed a new and modern store concept with a
unique and less workshop oriented atmosphere. This has resulted in a
more modern and attractive shopping environment. Urban women now have
their own auto repair shop. "

- The auto industry is very traditional in generall. It is a
male-dominated industry with interest focused on the engine, but in
recent years Mekonomen has worked hard to change that image. Women and
families are two extremely important target groups for us. At Mekonomen,
 we are very proud to recive this award and happy to inspire others. It
is proof of the hard work and commitment showed by our employees, " says
Hanna Ekstrand, Consumer Manager at Mekonomen AB.

For more information: 
Hanna Ekstrand, Consumer Manager Mekonomen AB, tel 08-464 00 90
Gunilla Spongh, CFO Mekonomen AB, tel 08-464 00 00