Metro signs franchise agreement in Peru


Metro  International S.A.  ("Metro"), the  international newspaper  group, today
announced  that  it  has  entered  into  a  franchise  agreement in Peru with El
Comercio  ("ECO"), the leading media group in  Peru. A new edition of Metro will
be  launched under the brand  name "Publimetro" on 30 June  in the capital city,
Lima.

Metro will receive franchise fees reflecting the value of the services provided.
ECO  will hold the control of the  local operation. Metro Peru will benefit from
synergies with ECO and their expertise of the Peruvian media market.

Peru is 7(th) largest advertising market in Latin America, estimated by Ibope to
be worth US$ 541 million. A third of Peru's 30 million inhabitants live in Lima,
making  it  the  5(th) largest  city  in  Latin America. Publimetro will have an
initial distribution of 95,000 daily copies from Monday to Friday, which will be
hand  delivered  by  distributors  at  strategic  locations  to reach the target
audience of young affluent Metropolitans.

Per  Mikael Jensen, President  and CEO of  Metro International commented: "Metro
continues its expansion in Latin America in line with the strategy for growth in
emerging  markets. With the addition of Peru, Metro is present in 6 countries in
the  region, offering  interesting synergies  to the  business. Launching in new
markets through franchise agreements with strong local partners has proven to be
an  efficient way for Metro to quickly establish a strong market position in new
markets.  We  are  impressed  by  the  expertise  of  ECO  and look forward to a
successful cooperation with them."


For further information, please visit www.metro.lu, or contact:
Per Mikael Jensen, President and CEO                       Tel: +46 8 120 570 00
Pablo Mazzei, EVP Latin America                              Tel: +56 9 158 0700
Linda    Fors,   Head   of   Investor   Relations                           Tel:
+46 704 15 95 30

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ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world.  Metro is published
in over 100 major cities in 20 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of 17 million daily readers.

Metro  International  S.A.  shares  are  listed  on Nasdaq OMX Stockholm through
Swedish Depository Receipts of series A and series B under the symbols MTROA and
MTROB

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Metro signs franchise agreement in Peru.pdf