WASHINGTON, June 2, 2011 (GLOBE NEWSWIRE) -- Outdoor Living Brands has selected integrated marketing firm FaceTime Strategy to handle public relations activities for its rapidly expanding Mosquito Squad franchise brand, headquartered in Richmond, Va.
Mosquito Squad is America's leading company dedicated exclusively to controlling annoying pests like mosquitoes and ticks that transmit disease and ruin American's backyard experience. Mosquito Squad specializes in eliminating mosquitoes and ticks from outdoor living spaces, allowing Americans to enjoy yards, special events and commercial green spaces.
One of the fastest growing franchise concepts in the country, Mosquito Squad is on-point with Americans' continuing passion for outdoor living. The concept was launched in 2004 and acquired by Outdoor Living Brands in 2009 with just 17 locations. Today, Mosquito Squad franchisees operate in over 75 locations.
"Our management team underwent a rigorous process to select the right agency partner and we chose FaceTime because of the creativity evidenced in their proposal," said Leslie McCarey, Outdoor Living Brand's Director of Marketing. "They prepared a detailed strategy for creating an impactful public relations program that will elevate our brand nationally."
McCarey also cited FaceTime's experience in working with other franchise organizations as a key factor in the decision.
"We are excited to be working with Outdoor Living Brands to increase awareness of Mosquito Squad. This is a great concept and a truly valuable service that is in sync with our country's quest to enjoy outdoor living," said Todd Mason, FaceTime Strategy chairman and chief executive officer.
In a separate initiative later this year, FaceTime will assist Outdoor Living Brands with national franchisee recruitment for each of its brands, including Archadeck and Outdoor Lighting Perspectives.
FaceTime Strategy is an integrated marketing services company with expertise in the baby boomer and senior marketing, retail, franchise, healthcare, automotive, QSR, travel, financial services and telecommunications industries. The company provides full service marketing capabilities through an innovative network of specialized service groups and localized client portals, enabling cost efficiencies for shared services while maintaining a high degree of personal client contact. Headquartered in Washington, D.C., FaceTime Strategy has additional offices in Dallas, TX and Chicago, IL. For more information, call 877.FCE.TIME or visit www.facetimestrategy.com.
About Outdoor Living Brands
Outdoor Living Brands is the world's first and only multi-concept franchise company focused on products and services for outdoor lifestyles. Currently the franchisor company operates over 175+ locations for Archadeck, America's leading deck and porch building franchise; Outdoor Lighting Perspectives, America's leading outdoor lighting franchise and Mosquito Squad, America's leading mosquito and tick control franchise. Outdoor Living Brands prides itself on offering successful business models, intensive training, personalized support, unmatched marketing materials, quality products and more, all with only a moderate initial investment. Visit www.outdoorlivingbrands.com for more information.
About Mosquito Squad
Mosquito Squad is America's leading company dedicated exclusively to controlling annoying pests like mosquitoes and ticks that transmit disease and ruin American's backyard experience. With more than 75 franchise locations, Mosquito Squad specializes in eliminating mosquitoes and ticks from outdoor living spaces, allowing Americans to enjoy yards, special events and green spaces. Mosquito Squad was recently certified as a World Class Franchise by the Franchise Research Institute and was rated one of the Top 50 Franchises by Franchise Business Review, receiving their 2011 and 2010 Franchisee Satisfaction Award. For more information, visit www.MosquitoSquad.com and www.OutdoorLivingBrands.com.
If you would like more information about this topic, or to schedule an interview, please call Andrew Ryback at 202.683.4162 or e-mail aryback@facetimestrategy.com