VANCOUVER, British Columbia, June 7, 2011 (GLOBE NEWSWIRE) -- The founders of POWERWAVE Mobile Engagement Inc. announced today that the company has developed a new way to deliver targeted messages to captive mobile audiences. The company is building a network of cell phone charging kiosks that deliver messages to consumers' phones while they are recharging their devices.
Co-Founded by Canadian Mobile Marketing pioneer Bill Brooks, POWERWAVE Mobile plans to use consumer demand for recharging cell phones to deliver targeted messages through the kiosk's Wi-Fi/Bluetooth connections. As consumers wait to charge their mobile devices, POWERWAVE Mobile's Digital LCD screens will transmit interactive branded content to them.
POWERWAVE Mobile's goal is to provide a valuable service to cell phone users, while at the same time providing marketers with access to a captive audience. Marketers will have the flexibility to target consumers one-to-one and to change the messaging accordingly within a short span of time.
Quotes:
"Our cell phone charging kiosks will be located in high-traffic transportation hubs, bars, restaurants, sports and entertainment facilities," said Bill Brooks, POWERWAVE Mobile's CEO. "Busy mobile customers are using their smartphones constantly, and are often faced with a dwindling power supply. Our cell phone charging kiosks will give them somewhere while they are on the go, to power up their phone, safely and extremely quickly. While they are waiting 5 to 10 minutes to add some juice to their phone, POWERWAVE will connect them to an assortment of brands and mobile messages."
Contact:
Bill Brooks
Managing Partner/CEO
(604) 250-5013
bbrooks@powerwavemobile.com
Backgrounder:
Founded in 2010, POWERWAVE Mobile offers advertisers a unique opportunity to engage with targeted audiences while they wait to recharge their mobile devices.
Through a network of Cell Phone Charging Kiosks with Digital LCD screens located in major urban centers across Canada, POWERWAVE enables consumers to make one-to-one connections with brands and advertisers. The POWERWAVE team is committed to working with clients to help consumers "maximize the moment" through their mobile phones by providing relevant and interactive information and services.
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