Electrolux to implement price increases in Europe

Electrolux to implement price increases in Europe

Electrolux plans to increase prices for appliances in the European
market by 5-7%, effective as of October 1, 2011. The price increases
will offset increasing costs for raw-materials and transportation.

Over the past 18 months, the average costs for some of Electrolux most
important raw-materials have increased between 40- and 90%, while costs
for transportation have also increased significantly. The trend is now
stabilizing, but there are no signs of a broad based major downward
correction towards the prior cost levels. During the same period of
time, Electrolux has experienced increased price pressure in the market,
which accelerated in the first part of 2011.

As a part of the work to achieve sustainable profitability, while
continuing to invest in consumer preferred and sustainable innovations,
Electrolux is aiming for a price increase of 5-7% across all product
categories effective as of October 1, 2011. Implementation of the price
increases will be managed through close contact with customers.

For further information, contact Electrolux Press Hotline, +46 8 657
65 07.

Electrolux may be required to disclose the information provided herein
pursuant to the Securities Market Act.