MTG acquires exclusive Swedish broadcasting rights to Olympic Games

MTG acquires exclusive Swedish broadcasting rights to Olympic Games

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the
international entertainment broadcasting group, today announced that MTG
has acquired the exclusive broadcasting rights in Sweden for the XXII
Olympic Winter Games in 2014, and the Games of the XXXI Olympiad in
2016. The rights include, but are not limited to, broadcast coverage on
free-TV, pay-TV, mobile and the internet.

The 2014 Olympic Winter Games will take place in Sochi (Southern Russia
on the Black Sea) between 7 - 23 February at newly constructed
facilities. The 2016 Olympic Games will be held in Rio de Janeiro
(Brazil) between 5 - 21 August in four separate locations in the city,
including well-known venues such as Copacabana and Maracana.

A minimum of 100 hours of coverage from the Winter Games, and 200 hours
from the Summer Games, will be broadcast on the Group's Swedish free-TV
channels. MTG will use its portfolio of complementary and thematic
pay-TV sports channels, which currently comprise Viasat Sport, Viasat
Fotboll, Viasat Fotboll HD, Viasat Premier League HD, Viasat Golf and
Viasat Hockey to supply any further coverage. Olympic themed programming
featuring archive footage will be included as part of regularly
scheduled highlights programmes and features to promote the Games and
the live broadcasts.

Coverage of Sochi 2014 and Rio 2016 will also be made available via
mobile phones and the internet by Viaplay, which is the Group's
multi-screen internet-based video streaming service. Viaplay provides
live coverage of premium sports events to personal computers, tablets,
smart phones and internet-connected TV's.

MTG has also secured the non-exclusive Swedish radio broadcasting rights
to coverage of both Olympic Games.

The sale of the broadcasting rights has been carried out by the leading
sports marketing agency, SPORTFIVE International. The agency acquired
the broadcasting rights to the Olympic Games from the International
Olympic Committee.

Hans-Holger Albrecht, President and CEO of MTG, commented: “It is a
major milestone for us as a Group to secure the rights to broadcast
coverage of the original and most popular sports event in the world. Our
extensive portfolio of free and pay-TV channels, and the availability of
our content through so many different platforms in Sweden, enables us to
make full use of such properties. MTG is the leading sports content
distributor in Sweden, and we produce and broadcast over 5,000 hours of
live sports annually. This acquisition reflects our strategic focus on
securing premium sports content and making it available to viewers
across all of our channels and platforms.”

Commenting on the agreement, Vincent Tong Cuong, CEO of SPORTFIVE
International, said: “We are delighted to broker this deal with MTG in
Sweden, and are confident that MTG will provide excellent and extensive
coverage for fans throughout Sweden. SPORTFIVE is relishing the
privilege of having acquired such prestigious media rights from the
International Olympic Committee."

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For further information, please visit www.mtg.se (http://www.mtg.se/) or
contact:

Hans-Holger Albrecht, President & CEO
Tel: +46 (0) 8 562 000 50 

Investor & Analyst Enquiries:
Jacob Waern / Matthew Hooper
Tel:  +46 (0) 736 992 991 / +44 (0) 7768 440 414
Email: investor.relations@mtg.se (investor.relations@mtg.se) 

Media Enquiries:
Jacob Waern
Tel: +46 (0) 736 992 991
Email: press@mtg.se (press@mtg.se)