BOCA RATON, Fla., June 29, 2011 (GLOBE NEWSWIRE) -- DNA Brands, Inc. (OTCBB:DNAX), makers of the great-tasting DNA Energy Drinks® and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers, announced today it has completed the final two stages of a statewide distribution program with Walgreens. As a result, DNA, either directly or through its Anheuser-Busch distribution network, has its entire line of products available for purchase at more than 800 Walgreens pharmacies and 100 Liquor Store locations throughout the state of Florida.
Stage one of the statewide build out covering south Florida was completed last month. DNA products can now be found in various locations throughout the stores.
"As we continue to make our products more readily available to the public, more people get to learn about the award-winning taste of our energy drinks. We are currently utilizing several marketing and advertising methods to bring our quality products to the attention of the public, including cable television, radio and event sampling. Walgreens' marketing department has been very helpful in working with us to develop strong sales initiatives that are both favorable to their loyal followers and potential new DNA customers," said DNA's Executive Vice President Melvin Leiner. "Adding a major retailer like Walgreens to our portfolio increases revenue, attracts other major retailers and makes us a larger and more valuable partner in the eyes of our distributors," Leiner concluded.
DNA drinks and snacks can now be found in all Walgreens locations and at several hundred independent convenience stores as well as all Circle K and most Race Trac locations throughout the state. With Anheuser-Busch and Sand Dollar servicing these locations, DNA is confident that it will continue to see growth in market penetration numbers and revenues.
About DNA Brands, Inc.
DNA Brands make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors: Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard and has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA Brands, Inc. has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM, where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com or contact: Darren M. Marks, President, (954) 970 3826 darren@dnaenergydrink.com
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.