rue21, inc. Opens 700th Store

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| Source: rue21, inc.

WARRENDALE, Pa., June 30, 2011 (GLOBE NEWSWIRE) -- rue21, inc. (Nasdaq:RUE), a leading specialty apparel retailer, today announced the opening of its 700th store located in New Braunfels, TX.  

The New Braunfels store is rue21's 80th store in the state of Texas. Year-to-date the Company has opened 63 stores and is on target to open 110 new stores and convert 35 existing stores to its larger etc! format in fiscal 2011. The Company's long-term growth strategy includes opening in strip centers, regional malls and outlet centers, and the New Braunfels location is rue21's 360th strip center location.

Bob Fisch, President and CEO, stated: "We are very excited about our 700th store opening and pleased to continue our expansion in Texas. Our flexible real estate strategy gives us the ability to expand our customer base and open in a variety of new markets. We remain one of the fastest growing retailers in the nation. I would like to thank our real estate, construction and field teams and recognize their hard work which allows us to celebrate another significant milestone for rue21." 

About rue21, inc.:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 700 stores in 46 states. Learn more at www.rue21.com.

Joseph Teklits / Rachel Schacter
ICR, Inc
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