DGAP-News: Q-Cells SE / Key word(s): Miscellaneous
Q-Cells SE: Q-Cells and German football champion Borussia Dortmund
enter into partnership
14.07.2011 / 13:57
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PRESS RELEASE
Q-Cells and German football champion Borussia Dortmund enter into
partnership
Bitterfeld-Wolfen/Dortmund, 14 July 2011 - Q-Cells SE, one of the leading
photovoltaics companies in the world, is to become a 'Champion Partner' of
this year's German football champion Borussia Dortmund (BVB).
Both leading in their sectors, the two brands are joining forces to extend
the reach of 'new energy' in the Ruhrgebiet region and raise awareness on
photovoltaics at an international level. True to the motto
'SolarChampions', Q-Cells and BVB will strive to jointly promote
transformation of the energy market. As part of the partnership, a major
solar system from Q-Cells will be installed on the roof and facades of
BVB's stadium, SIGNAL IDUNA PARK, so that BVB can produce clean and
cost-efficient energy from a durable source in the form of solar power and
increase the sustainability of the site. The five-year partnership includes
a range of different measures above and beyond environmentally-friendly
energy supply, with the aim of raising awareness of solar energy, the
Q-Cells brand and products among a broad public and allowing people to
experience them. A number of activities are planned to further this end.
Q-Cells SE was founded in 1999 in what is known as Solar Valley in the
German federal state of Saxony-Anhalt. Since then, the company has
developed from one of the biggest solar cell manufacturers into one of the
world's leading PV companies within just a few years. Q-Cells' wide product
range covers everything from solar cells, crystalline and thin-film modules
to complete photovoltaic systems, both in the commercial sector and on the
scale of power plants.
An integral part of Q-Cells' partnership with BVB is the solar system it
will have finished installing on the roof and the facades of SIGNAL IDUNA
PARK by October. With a total output of 920.64 kWp, the system can supply
up to 860,000 kWh, which corresponds to the demand of approximately 215
households. The system will be fitted with a total of 8,768 modules from
the Q-Cells Q.SMART module series. Q.SMART is Q-Cells' thin film solar
module, manufactured at the company's principal site in Bitterfeld-Wolfen
using CIGS technology. An attractive feature of Q.SMART modules, along with
their high output even in conditions of low solar radiation, is their
suitability for aesthetically appealing installations due to their
homogeneous black design.
The partnership with BVB has the aim of emotionalising the Q-Cells brand.
In addition to many other measures, the Q-Cells logo will be displayed on
perimeters and other advertising spaces during all Bundesliga home games at
SIGNAL IDUNA PARK. Q-Cells will continuously draw attention to the issue of
solar energy during the course of the partnership which is planned as a
long-term cooperation, and will integrate the team and coach of BVB into
its corporate communications activities. The company aims at benefitting
from the partnership with BVB by implementing a comprehensive
communications concept that combines diverse advertising activities. The
young and successful BVB team is the perfect partner for Q-Cells. Club,
team and coach Jürgen Klopp perfectly reflect Q-Cells' brand values: values
such as leadership, strong future potential and dynamism will transport the
main theme of the 'SolarChampions' partnership.
'Our aim with this partnership is to provide proof that we are pressing
consistently onwards on the path towards becoming one of the photovoltaics
industry's leading solutions providers. Our cooperation with the reigning
German football champion will help us and our partners to transport the
benefits of the Q-Cells portfolio of products and services to end customers
in a credible and emotionally powerful way', remarked Hans-Gerd
Füchtenkort, Executive Board member for sales and marketing at Q-Cells.
Asked to comment on the partnership, Carsten Cramer, head of sales and
marketing at Borussia, said: 'We have been watching developments in the
field of solar energy for a long time and have collected information on the
issue. We received more than 20 proposals for cooperation from solar energy
companies. However, it was an easy decision; we voted unanimously for
Q-Cells. They have a top-class, coherent concept that fits Borussia
Dortmund and stood out from their competitors with their suggestion to
install attractive black solar modules on our roof and facades. Q-Cells'
position as an international company with a German background was another
benefit. We are looking forward to working with Q-Cells and are confident
that this long-term partnership will be a success for both parties. I think
now is a good time to start this cooperation.'
Technical information of solar system:
Installed modules: Q.SMART UF L 105
Number of modules in total: 8,768 modules
North tribune: 319.2 kWp modules output: 3,040 modules
East tribune: 268.8 kWp modules output: 2,560 modules
West tribune: 268.8 kWp modules output: 2,560 modules
Facade: 63.84 kWp modules output: 608 modules
Total system output: 920.64 kWp
Output per year: ca. 860,000 kWh
A normal household demands ca. 4,000 kWh per year. The total output Q-Cells
solar system of SIGNAL IDUNA PARK corresponds to the yearly demand of ca.
215 households.
PRESS CONTACT
Q-Cells SE
OT Thalheim, Sonnenallee 17-21
06766 Bitterfeld-Wolfen, Germany
WEB www.q-cells.com
Q-Cells Corporate Communications
Ina von Spies, Alberta Rohardt
TEL +49 (0)3494 6699.10121
FAX +49 (0)3494 6699.10000
EMAIL presse@q-cells.com
Q-Cells Investor Relations
Ina von Spies, Alberta Rohardt
TEL +49 (0)3494 6699.10101
FAX +49 (0)3494 6699.10000
EMAIL investor@q-cells.com
WBN: Büro für Kommunikation GmbH
Tim Nebel
TEL +49 (0)40 / 38 99 11-0
FAX +49 (0)40 / 38 99 11-12
EMAIL nebel@wbn-hamburg.de
About Q-Cells SE
The Q-Cells Group is one of the world's leading photovoltaics companies and
offers a wide range of photovoltaic solutions, from solar cells and modules
to solar power plants. Q-Cells's products are developed and manufactured at
its headquarters in Bitterfeld-Wolfen (Germany) and marketed via its global
sales network. It also has a second production plant in Malaysia. More than
200 scientists and engineers at Q-Cells are working to swiftly advance
solar technology and achieve Q-Cells' twin aims: driving down the costs of
photovoltaics quickly and permanently, and making solar power competitive.
The close links between R&D and production enable Q-Cells to rapidly
translate cutting-edge innovation into mass production - and underpin its
ambition to be at the forefront of photovoltaic technology. Q-Cells is
quoted on the Frankfurt Stock Exchange (QCE; ISIN DE0005558662) and also
listed on the TecDAX, the German technology index.
Executive Board: Dr Nedim Cen (CEO), Dr Marion Helmes (CFO), Hans-Gerd
Füchtenkort (CSO)
Chairman of the Supervisory Board: Prof Dr Karlheinz Hornung
End of Corporate News
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Language: English
Company: Q-Cells SE
Sonnenallee 17-21, OT Thalheim
06766 Bitterfeld-Wolfen
Germany
Phone: +49 (0)3494 - 6699-0
Fax: +49 (0)3494 - 6699-199
E-mail: q-cells@q-cells.com
Internet: www.q-cells.com
ISIN: DE0005558662, Wandelanleihe 2012: DE000A0LMY64,
Wandelanleihe 2014: DE000A1AGZ06, Wandelanleihe 2015:
DE000A1E8HF6
WKN: 555866
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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132068 14.07.2011
DGAP-News: Q-Cells SE: Q-Cells and German football champion Borussia Dortmund enter into partnership
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