DGAP-News: Q-Cells SE / Key word(s): Miscellaneous Q-Cells SE: Q-Cells and German football champion Borussia Dortmund enter into partnership 14.07.2011 / 13:57 --------------------------------------------------------------------- PRESS RELEASE Q-Cells and German football champion Borussia Dortmund enter into partnership Bitterfeld-Wolfen/Dortmund, 14 July 2011 - Q-Cells SE, one of the leading photovoltaics companies in the world, is to become a 'Champion Partner' of this year's German football champion Borussia Dortmund (BVB). Both leading in their sectors, the two brands are joining forces to extend the reach of 'new energy' in the Ruhrgebiet region and raise awareness on photovoltaics at an international level. True to the motto 'SolarChampions', Q-Cells and BVB will strive to jointly promote transformation of the energy market. As part of the partnership, a major solar system from Q-Cells will be installed on the roof and facades of BVB's stadium, SIGNAL IDUNA PARK, so that BVB can produce clean and cost-efficient energy from a durable source in the form of solar power and increase the sustainability of the site. The five-year partnership includes a range of different measures above and beyond environmentally-friendly energy supply, with the aim of raising awareness of solar energy, the Q-Cells brand and products among a broad public and allowing people to experience them. A number of activities are planned to further this end. Q-Cells SE was founded in 1999 in what is known as Solar Valley in the German federal state of Saxony-Anhalt. Since then, the company has developed from one of the biggest solar cell manufacturers into one of the world's leading PV companies within just a few years. Q-Cells' wide product range covers everything from solar cells, crystalline and thin-film modules to complete photovoltaic systems, both in the commercial sector and on the scale of power plants. An integral part of Q-Cells' partnership with BVB is the solar system it will have finished installing on the roof and the facades of SIGNAL IDUNA PARK by October. With a total output of 920.64 kWp, the system can supply up to 860,000 kWh, which corresponds to the demand of approximately 215 households. The system will be fitted with a total of 8,768 modules from the Q-Cells Q.SMART module series. Q.SMART is Q-Cells' thin film solar module, manufactured at the company's principal site in Bitterfeld-Wolfen using CIGS technology. An attractive feature of Q.SMART modules, along with their high output even in conditions of low solar radiation, is their suitability for aesthetically appealing installations due to their homogeneous black design. The partnership with BVB has the aim of emotionalising the Q-Cells brand. In addition to many other measures, the Q-Cells logo will be displayed on perimeters and other advertising spaces during all Bundesliga home games at SIGNAL IDUNA PARK. Q-Cells will continuously draw attention to the issue of solar energy during the course of the partnership which is planned as a long-term cooperation, and will integrate the team and coach of BVB into its corporate communications activities. The company aims at benefitting from the partnership with BVB by implementing a comprehensive communications concept that combines diverse advertising activities. The young and successful BVB team is the perfect partner for Q-Cells. Club, team and coach Jürgen Klopp perfectly reflect Q-Cells' brand values: values such as leadership, strong future potential and dynamism will transport the main theme of the 'SolarChampions' partnership. 'Our aim with this partnership is to provide proof that we are pressing consistently onwards on the path towards becoming one of the photovoltaics industry's leading solutions providers. Our cooperation with the reigning German football champion will help us and our partners to transport the benefits of the Q-Cells portfolio of products and services to end customers in a credible and emotionally powerful way', remarked Hans-Gerd Füchtenkort, Executive Board member for sales and marketing at Q-Cells. Asked to comment on the partnership, Carsten Cramer, head of sales and marketing at Borussia, said: 'We have been watching developments in the field of solar energy for a long time and have collected information on the issue. We received more than 20 proposals for cooperation from solar energy companies. However, it was an easy decision; we voted unanimously for Q-Cells. They have a top-class, coherent concept that fits Borussia Dortmund and stood out from their competitors with their suggestion to install attractive black solar modules on our roof and facades. Q-Cells' position as an international company with a German background was another benefit. We are looking forward to working with Q-Cells and are confident that this long-term partnership will be a success for both parties. I think now is a good time to start this cooperation.' Technical information of solar system: Installed modules: Q.SMART UF L 105 Number of modules in total: 8,768 modules North tribune: 319.2 kWp modules output: 3,040 modules East tribune: 268.8 kWp modules output: 2,560 modules West tribune: 268.8 kWp modules output: 2,560 modules Facade: 63.84 kWp modules output: 608 modules Total system output: 920.64 kWp Output per year: ca. 860,000 kWh A normal household demands ca. 4,000 kWh per year. The total output Q-Cells solar system of SIGNAL IDUNA PARK corresponds to the yearly demand of ca. 215 households. PRESS CONTACT Q-Cells SE OT Thalheim, Sonnenallee 17-21 06766 Bitterfeld-Wolfen, Germany WEB www.q-cells.com Q-Cells Corporate Communications Ina von Spies, Alberta Rohardt TEL +49 (0)3494 6699.10121 FAX +49 (0)3494 6699.10000 EMAIL presse@q-cells.com Q-Cells Investor Relations Ina von Spies, Alberta Rohardt TEL +49 (0)3494 6699.10101 FAX +49 (0)3494 6699.10000 EMAIL investor@q-cells.com WBN: Büro für Kommunikation GmbH Tim Nebel TEL +49 (0)40 / 38 99 11-0 FAX +49 (0)40 / 38 99 11-12 EMAIL nebel@wbn-hamburg.de About Q-Cells SE The Q-Cells Group is one of the world's leading photovoltaics companies and offers a wide range of photovoltaic solutions, from solar cells and modules to solar power plants. Q-Cells's products are developed and manufactured at its headquarters in Bitterfeld-Wolfen (Germany) and marketed via its global sales network. It also has a second production plant in Malaysia. More than 200 scientists and engineers at Q-Cells are working to swiftly advance solar technology and achieve Q-Cells' twin aims: driving down the costs of photovoltaics quickly and permanently, and making solar power competitive. The close links between R&D and production enable Q-Cells to rapidly translate cutting-edge innovation into mass production - and underpin its ambition to be at the forefront of photovoltaic technology. Q-Cells is quoted on the Frankfurt Stock Exchange (QCE; ISIN DE0005558662) and also listed on the TecDAX, the German technology index. Executive Board: Dr Nedim Cen (CEO), Dr Marion Helmes (CFO), Hans-Gerd Füchtenkort (CSO) Chairman of the Supervisory Board: Prof Dr Karlheinz Hornung End of Corporate News --------------------------------------------------------------------- 14.07.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: Q-Cells SE Sonnenallee 17-21, OT Thalheim 06766 Bitterfeld-Wolfen Germany Phone: +49 (0)3494 - 6699-0 Fax: +49 (0)3494 - 6699-199 E-mail: q-cells@q-cells.com Internet: www.q-cells.com ISIN: DE0005558662, Wandelanleihe 2012: DE000A0LMY64, Wandelanleihe 2014: DE000A1AGZ06, Wandelanleihe 2015: DE000A1E8HF6 WKN: 555866 Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service --------------------------------------------------------------------- 132068 14.07.2011
DGAP-News: Q-Cells SE: Q-Cells and German football champion Borussia Dortmund enter into partnership
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