NEW WAVE GROUP TO ACQUIRE AHEAD

NEW WAVE GROUP TO ACQUIRE AHEAD

New Wave Group AB (NEWAb.ST) has entered into an agreement to acquire
substantially all of the assets of the US based headwear company, Ahead,
for a sum of USD 17.4m in addition to a net asset value adjustment of
approximately USD 5m. The acquisition will be included in a newly formed
subsidiary within New Wave USA Inc. During 2010, Ahead reported sales of
close to USD 32m with an operating profit (EBIT) of approximately USD
2.7m. The acquisition of Ahead would further enhance the New Wave Group
corporate portfolio, as the parent company of Cutter & Buck, Clique,
Craft, Orrefors, Kosta Boda among other brands. The transaction is
expected to close in the third quarter of 2011 and is subject to
customary closing conditions.

Ahead is best known for its premier headwear collections that feature
original approaches to logo embroidery options. Founded in 1995, Ahead
has been able to capitalize on the golf industry's desire for
high-quality graphics on headwear and an array of garments. Based in New
Bedford, Mass., the company operates four distinct business units; Men's
Apparel, Ahead Headgear, the “Heavy Metal™” line of golf accessories and
the “Kate Lord TM Collection” of women's hats, apparel and accessories.
For more information, please see www.aheadweb.com.

“Ahead's strong market position in the headwear category will be an
excellent complement to our business components”, says Torsten Jansson,
Managing Director and CEO of New Wave Group. “Ahead has been recognized
for revolutionizing headwear in the golf community”, adds Torsten
Jansson.

Ken Shwartz, CEO and founder of Ahead, commented, “We´re looking forward
to being part of the New Wave family and access to their extensive
distribution network and exceptional product related resources
world-wide”.

Gothenburg 18 July 2011

New Wave Group AB (publ)
Torsten Jansson
CEO

For more information, please contact:
Torsten Jansson               CEO                   Phone: +46 (0)31-712
89 01
Rolf Karp                          dCEO                 Phone: +46
(0)31-712 89 05
Lars Jönsson                    CFO                   Phone: +46
(0)31-712 89 12

 

New Wave Group i korthet
New Wave är inriktat på att etablera, förvärva och utveckla varumärken
främst inom promotion- och fritidssektorn. New Wave är verksamt inom två
försäljningskanaler, dels på marknaden för profilprodukter genom
försäljning till oberoende profilföretag, dels på detaljhandelsmarknaden
via återförsäljare i främst sport-, present- och skofackhandeln. Genom
att verka inom båda dessa marknadssegment, får koncernen en bättre
riskspridning och uppnår samordningsfördelar.