H&M GROUP SALES DEVELOPMENT IN JULY 2011

H&M GROUP SALES DEVELOPMENT IN JULY 2011

In July 2011, H&M group total sales including VAT increased by 3 percent
compared to the same month previous year, calculated in local
currencies. In comparable units sales decreased by 6 percent. Comparable
units comprise the stores and the internet and catalogue sales countries
that have been in operation for at least a financial year.

The total number of stores amounted to 2,306 on 31 July 2011 versus
2,066 on 31 July 2010.

For table over the sales development during the last years, see attached
document.

Percentage sales development for the month of August and total revenue
in SEK for the third quarter (June to August) will be published in a
separate press release on 15 September 2011.
The Nine-Month Report, covering the period 1 December 2010 to 31 August
2011, will be published on 29 September 2011.

 
Karl-Johan Persson, Managing Director  

Contact person: Nils Vinge, Head of IR   +46-8-796 5250
 

The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 15 August
2011.
 

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands COS, Monki, Weekday and Cheap Monday as well
as H&M Home. The H&M Group has approximately 2,300 stores in 40 markets,
including franchise markets. In 2010, sales including VAT were SEK
126,966 million and the number of employees is more than 87,000. For
further information, visit www.hm.com (http://www.hm.com/).