CommerceTel Closes Acquisition of BoomText

BoomText, a Leading Mobile Marketing Provider to Over 1,000 Clients


SAN DIEGO, CA--(Marketwire - Aug 16, 2011) - CommerceTel Corporation (OTCBB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that it has closed the acquisition of BoomText from DigiMark, LLC. This marks CommerceTel's third acquisition of the year.

BoomText has pioneered the delivery of mobile marketing solutions and services to more than a thousand customers since being founded in 2008. The Company's rapid growth has been fueled by a strict focus on world-class service and support.

"We're very excited to have completed our third acquisition of the year," said Dennis Becker, CEO of CommerceTel. "The addition of BoomText has grown CommerceTel's customer reach to more than 1,500 brands and enterprises while expecting accretive financial performance to the Company."

While BoomText has traditionally delivered SMS text-messaging solutions to its customer base, the acquisition by CommerceTel opens up additional technologies and services to BoomText customers. MMS Messaging, Interactive Voice Response, and CRM solutions are now afforded to BoomText's customers by way of CommerceTel's technology. In addition, BoomText now has access to CommerceTel's growing patent portfolio relating to mobile technologies.

"Completing our transaction with CommerceTel marks the next phase of growth for our team and client base," said Spencer Brannan, CEO of BoomText. "We saw a distinct competitive advantage in CommerceTel's technology and IP portfolio and are pleased to bring that advantage to our growing customer base."

The transaction was closed effective August 1st, 2011. The terms of the transaction are more fully described by CommerceTel in a report on Form 8-K previously filed with the United States Securities and Exchange Commission.

For more information, please visit http://www.commercetel.com.

About CommerceTel

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets as well as the Risk Factors disclosed in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on December 27, 2010. Further information on CommerceTel's risk factors is contained in its filings with the Securities and Exchange Commission. CommerceTel does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information:

Investor Contacts:
John Liviakis
Liviakis Financial Communications
Phone: 415.389.4670


Company Contact:
Dennis Becker
CEO CommerceTel Corp.
Phone: 619.725.0990