SAO PAULO and BELLEVUE, Wash., Aug. 16, 2011 (GLOBE NEWSWIRE) -- Supportcomm, the first company in Brazil to provide mobile marketing and one of the largest providers of managed data services in the region, has chosen Motricity (Nasdaq:MOTR) to expand its mobile services platform in Latin America. Implementing Motricity's technology to support its content management and product solutions, Supportcomm will expand its service offerings to the largest mobile operators in the region – Claro, Vivo, TIM and Oi.
"We've chosen to work with Motricity based on its proven expertise and success in the mobile industry with the world's largest mobile operators. As we continue to expand our presence in Latin America, we needed a partner and technology that could help drive our business forward," said Cesar Frantz, chief executive officer of Supportcomm. "We feel Motricity will enable a more dynamic mobile data experience for the rapidly growing number of mobile users in Brazil."
Latin America is experiencing unprecedented growth in the mobile telecommunications sector. According to a recently study published by ABI Research, the average global growth rate for mobile data services from Q1 2010 to Q1 2011 was 20.3 percent, while Latin America saw a 40.3 percent increase during the same period. In addition, a 153 percent increase in smartphone shipments to Latin America in 2010 is further evidence of the tremendous growth in this region.
"Brazil is one the largest markets in the world, so we're excited to be chosen by Supportcomm to expand their mobile services offering and enter a region that is seeing tremendous growth and opportunity in mobile," said Ryan Wuerch, chief executive officer of Motricity. "Motricity's proprietary technology will enable Supportcomm to offer an unmatched opportunity to drive reach and engagement among end users."
As part of the deal, Supportcomm will implement Motricity's mCore platform which includes feature rich digital content management that will enable a premium and compelling interactive experience for end users. On top of the platform layer will be the tools to develop, manage and deploy mobile marketing and advertising campaigns. In addition, Supportcomm will have access to the metrics and analytics needed to provide a personalized and highly targeted experience for their customers.
About Motricity
Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter@motricity.
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About Supportcomm
Supportcomm is an experienced Value Added Services (VAS) company and one of the most qualified players in the Brazilian market. Serving both B2B and B2C customers, Supportcomm (Scomm) powers state-of-the-art solutions such as m-payment, subscription-based mobile downloads, SMS infotainment and Interactive Voice Response (IVR). Scomm serves customers such as Claro Idéias, America Móvil / Claro white-label WAP virtual store; and Portal de Voz, Telefónica / Vivo white-label voice entertainment and IVR service, two valuable partnerships that span over a decade. Providing a full range of services and products, Scomm offers mobile downloads and SMS content management for mobile and web virtual stores, online products and media reports, strategic competitive intelligence, override featured platforms, on-demand projects team and much more. Scomm provides value-added service for mobile services and digital goods. For more information visit www.supportcomm.com.br or email negocios@supportcomm.com.br