MTG's Viaplay pay-TV service now available on Samsung Smart

MTG's Viaplay pay-TV service now available on Samsung Smart TV sets

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the
international entertainment broadcasting group, today announced that it
has entered into a strategic cooperation with Samsung Electronics
Nordic. MTG's Viaplay service is now available on all 2011 Samsung Smart
TVs and 2010 Internet@TV sets across the Nordic region. Viewers simply
need to subscribe to Viaplay in order to access the service.

The Viaplay pan-Nordic multi-screen on-demand service makes Viasat
Broadcasting's pay-TV content offering available across the Nordic
countries on any internet-connected device including computers, smart
phones, tablets and TV sets. The service comprises a unique offering of
premium live sports coverage, thousands of blockbuster movies, hit TV
series and catch-up services.  

Hans-Holger Albrecht, President and CEO of MTG, commented: “This
cooperation with one of the leaders in digital media and digital
convergence technologies will make our unrivalled pay-TV content and
service offering available even more broadly and simply. We are
committed to delivering 'Entertainment at Your Command' by making
Viaplay available at any time and on any device. This agreement is
another important step towards realizing this goal.”

Robert Widerström, Nordic Marketing Manager, Consumer Products at
Samsung, commented: “The cooperation with Viasat Broadcasting means that
we can now can offer an even greater variety of entertainment on our
Smart TV sets. With Viaplay's app, our customers can view what they want
and when they want, and we are glad to be able to offer this possibility
together with Viasat.”

***

For further information, please visit www.mtg.se (http://www.mtg.se/) or
contact:

Hans-Holger Albrecht, Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Investor & Analyst Enquiries:
Jacob Waern/Matthew Hooper
Tel:                               +46 (0) 736 992 991 / +44 (0) 7768
440 414
E-mail:                         
investor.relations@mtg.se (investor.relations@mtg.se)
                                                         

Media Enquiries
Jacob Waern                
Tel:                               +46 (0) 736 992 991
E-mail:                          press@mtg.se (press@mtg.se)
MTG's Viaplay pay-TV service now available on Samsung Smart TV sets

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