ATLANTA, Aug. 31, 2011 (GLOBE NEWSWIRE) -- New York-based Reader's Digest North America has just announced an expanded relationship with their current agency of record, Blue Sky Agency. In addition to representing the iconic Reader's Digest brand, the agency's responsibilities will now encompass their entire portfolio of multiplatform media properties, including Taste of Home, and The Family Handyman.
"We're excited to be a part of the successful brand evolution at Reader's Digest North America," said Rob Farinella, President of Blue Sky Agency. "The highest recognition you can receive is when a client further entrusts you as an on-going business partner."
Over the past 17 years, the agency has worked with dozens of major media entities, spanning television networks, cable operators and interactive web destinations.
Blue Sky Agency was hired by RDNA in 2010 as an extension of both their Branding and Ad Sales marketing divisions. Most recently, the agency has led creative development for their social media promotion around the launch of Life…The Reader's Digest Version, as well as RDNA's high-impact, multimedia tour "We Hear You America," now a significant, seasonal initiative.
"I've worked with Rob and Blue Sky for years now and know that I can come to his team for literally anything, from strategy and branding, to promotion and sales," said Jacqui Lachman, VP/Chief Strategy Officer of Reader's Digest North America. "They play an important role in our successful brand growth every day."
About Blue Sky Agency:
Blue Sky Agency is one of the Southeast's leading independent full-service advertising agencies. Founded in 1994 in Atlanta, GA, Blue Sky is known for delivering fresh thinking and outstanding creative solutions across multiple brand touchpoints. Their client roster includes local, regional and national brands such as the Atlanta Braves, Turner Entertainment Networks, Gas South, Intercontinental Hotels Group, FleetCor and Reader's Digest North America, among others. The agency has a strong history of delivering meaningful results and long-term client retention through strategic planning, brand positioning, brand identity, interactive, B2B and B2C, graphic design, motion graphics, broadcast, digital, direct and social marketing, as well as media planning and buying.
About Reader's Digest North America:
Reader's Digest is one of the world's best-known and trusted brands. It is universally recognized as the leader in providing expertly-selected information that enriches and simplifies consumers' lives. Its flagship publication Reader's Digest is the world's largest paid-circulation magazine and the bestselling magazine on the world's most popular e-reader, Kindle. Reader's Digest products include mobile apps, books, music, websites, e-newsletters and special interest publications.