HOMEDICS and Empire join forces to tackle the Baltic & Nordic Market

Empire has signed an exclusive distribution agreement with HoMedics brand, part of the HoMedics Group for the Nordic and Baltic markets. Both parties are pleased to announce the combination created by Empire's distribution and commercial platform with HoMedics' extensive and innovative range of premium quality health & wellness products.


Stockholm, 2011-09-01 08:00 CEST (GLOBE NEWSWIRE) -- Michigan, USA based, HoMedics is an international, fast growing market leader that provides the most innovative personal wellbeing products in the “wellness” category with an extensive line of products that allow you to relax your body, renew your spirit and simplify your life. As the innovative leader in self-care, wellness and personal health products, HoMedics has transformed the world of personal wellness for consumers worldwide and continues to invest in the latest technological advances to provide the most innovative personal well-being products available to be proactive in the maintenance of your health and well-being and help restore the balance to your life. Products include massage chairs, humidifiers and air cleaners.

“It is really encouraging that we are expanding our co-operation with Homedics™ Group into the wellness category by teaming up with an established and well reputed producer. We are expanding our portfolio and further strengthening our sales and distribution platform to include strong brands, which is in line with our new Nordic strategy.” comments Empire’s CEO Mr. Per Björkman.

For more information please contact;

Per Björkman, CEO Empire AB

+ 46 8 586 30 511, + 46 765 47 05 11 per.bjorkman@empire.se

About Empire

Empire is a company that creates, acquires and markets home and household products for the consumer market. The range includes carbonating machines, household products and hair care products, including the brand names SodaStream, C3, BaByliss, Cuisinart and recently added Salter. Since 1997 Empire has marketed percolators, coffee makers and a wide range of other electrical goods for domestic use under the brand name C3. The company is since May 2, 2011 listed on OMX First North with Remium AB as Certified Adviser.

About HoMedics™

Spanning a history of nearly 25 years, HoMedics™ Inc, has grown organically through its focus on innovation in the health and wellness industry, as well as expanding its market through targeted acquisitions. Today, HoMedics™ is the #1 name in health and wellness, and has broadened its expertise by carrying World’s most complete line of personal health, wellness, and relaxation products.

HoMedics™ is a family-owned business, headquartered in Commerce Township, Michigan, USA now fueled by an international team of marketers and engineers who are passionate about developing products that make a difference in people’s lives and are committed to product quality and innovation.

To benefit a growing customer base, HoMedics™ product line has expanded to offer a wide range of categories including massage, wellness, beauty, décor, and sleep solution products.

Today, HoMedics™ and all of its partner organizations continue to grow through their strong focus on product quality, innovation, and world-class customer service. For further information please visit www.homedics.co.uk.

Homedics Products

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