HIQ DELIVERS BETTER SERVICE FOR OP-POHJOLA GROUP'S

HIQ DELIVERS BETTER SERVICE FOR OP-POHJOLA GROUP'S CUSTOMERS

HiQ is responsible for the concept design, user experience design,
application development and testing of OP-Pohjola Group's new mobile
banking service. Based on state-of-the-art mobile technologies, the
service has made it to the list of the most downloaded free applications
shortly after being launched.

”We wanted to offer our customers a reliable and up-to-date way to meet
their everyday banking needs at their convenience, any time, any place.
Our objective was to create a mobile banking service that, in terms of
user experience, is the best one in Finland. Our customer feedback
indicates that we have attained our goal,” says Turo Mäki, the manager
of OP-Pohjola Group's ICT Department for Customer Relationship
Management and Channel Solutions.

OP's mobile service project was brought to completion on a prompt
schedule and the service was launched to customers in June 2011. HiQ
Finland worked together with HiQ's Moscow-based mobile competence center
on the technical implementation of the service. In addition to personal
banking services, the application includes services available to all,
for example exchange rates and a map service that will locate the
nearest Automatic Teller Machine.

”This is OP-Pohjola Group's first mobile service solution optimized for
a piece of data terminal equipment, and we wanted to find a partner who
is positioned to meet the needs of our business. Excellent references
and strong expertise convinced us to choose HiQ. We could benefit from
HiQ's expertise at all stages of the project from concept design to
implementation,” Mäki says.

”We have been cooperating with OP-Pohjola Group for over two years. HiQ
has a strong background in mobile projects, and the mobile banking
project allowed us to exploit our expertise holistically. This project
was yet another indicator of the fact that, in addition to technology
and innovations, usability expertise plays a very special role in the
mobile world,” says Jukka Rautio, MD of HiQ Finland.

OP-Pohjola Group's mobile banking service is available at:
https://media.op.fi/media/iPhone/VideoPlayer1.html (https://media.op.fi/
media/iPhone/VideoPlayer1.html).

Further information:

Jukka Rautio, MD, HiQ Finland Oy, +358 40 827
1142                              

Turo Mäki, Unit manager, OP-Palvelut Oy, +358 50 328 6736

Peter Häggström, Head of Corporate Information and Marketing HiQ, +46
(0)704-200 103
HIQ DELIVERS BETTER SERVICE FOR OP-POHJOLA GROUP'S CUSTOMERS

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