H&M HAS SIGNED A CONTRACT ON THE FIRST STORE IN BULGARIA

H&M HAS SIGNED A CONTRACT ON THE FIRST STORE IN BULGARIA

H & M, Hennes & Mauritz AB (H&M), will be opening their first store in
Bulgaria during March 2012. The store will be located at the best
business location in the fashion conscious mall, The Mall, in the
capital city Sofia.

The store will be a full concept store and will have a sales area around
2,200 square meters, distributed on two sales floors.

“We see this as a natural step in our expansion strategy; to now be able
to offer our customers in Bulgaria a chance to buy fashion and quality
at the best price. We see great potential for expansion in the country,”
says Karl-Johan Persson, CEO at H&M.

Contact persons:

Kristina Stenvinkel, Head of Communications
                                        
Telephone: +46 8 796 3908
E-mail: stenvinkel@hm.com (stenvinkel@hm.com)

Nils Vinge, Head of Investor Relations                              
Telephone: +46 8 796 5250
E-mail: nils.vinge@hm.com (nils.vinge@hm.com)

Press pictures and background information for editorial use can be down
loaded from www.hm.com