Ideal Financial Penetrating $42 Billion Payday Loan Industry


LAS VEGAS, Sept. 6, 2011 (GLOBE NEWSWIRE) -- Ideal Financial Solutions, Inc. (OTCQB:IFSL), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company's proprietary Lender Assistance Program (LAP) is effectively penetrating the vast $42 billion payday loan sector of the financial services market.

"We are experiencing extremely rapid growth in our new Lender Assistance Program (LAP) which has now been successfully applied to the payday loan industry," stated Steve Sunyich, CEO. "It has been interesting to see most if not all of the major U.S. banks have found creative ways to move into the high risk and high return payday loan market that they call 'Bad Credit Unsecured Loans' as they have seen their traditional revenue drop due to new government regulations. Our improved revenue pattern is greatly attributable to the need for the high risk lending industry to provide financial help to their borrowers. For many of these institutions, our CashFlow Management System is a valued add-on to their loans. Ideal Financial Solutions posted its greatest revenue month in recent history with preliminary July revenue in excess of the entire second quarter."

According to a recent article in the Nashville Ledger, payday loans have become a $42 billion-a-year industry with more outlets than either Starbucks or Burger King and which has a substantial presence online. Notably, the upcoming financial quarter beginning October 1 and ending December 31 is historically the greatest earning quarter of the year for payday lenders, surpassing the first three quarters combined.

"We are well-positioned to capitalize on the market opportunity as we head into the most lucrative time of the year," Sunyich added. "But I would like to point out that aside from the substantial revenue opportunity we are most pleased to see how receptive the payday borrowers are to our cash and debt management solutions designed to help break the endless cycle of repeat loans that many borrowers are trapped in."

"This is an industry that has seen enormous growth amid the present recessionary conditions. By adding a program such as our CashFlow Management system to their core offering they are giving their customers both a short and long term solution," Sunyich added. "We're pleased to be a part of that solution."

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal's brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal's newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

IFSL's new XBRL/SEC portal provides access to filings and more at http://www.idealfsi.com/investors/ifsl-investor-relations/financial-reporting

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company's revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company's financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.



            

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