DGAP-News: RATIONAL AG: New SelfCooking Center(R) whitefficiency(R)


DGAP-News: RATIONAL AG / Key word(s): Product Launch
RATIONAL AG: New SelfCooking Center(R) whitefficiency(R)

12.09.2011 / 12:30

---------------------------------------------------------------------

RATIONAL AG: New SelfCooking Center(R) whitefficiency(R) 

  - HiDensityControl(R)   -  The quantum leap in cooking perfection

  - Efficient LevelControl(R) - Intelligent mixed loads

  - 'My Display' - Personalised user interface 

Landsberg, September 12, 2011.  RATIONAL AG, the world market leader in
combi-steam technology, is opening a new chapter in terms of efficiency and
culinary delight with the new SelfCooking Center(R) whitefficiency(R).

HiDensityControl(R)   -  The quantum leap in cooking perfection

RATIONAL has managed a quantum leap in terms of cooking perfection thanks
to its pioneering innovation, the patented HiDensityControl(R) system.
HiDensityControl(R) allows an increase in load of 30 per cent compared with
conventional combi-steamers, despite the cooking cabinet remaining the same
size and resource consumption being reduced by 20 per cent.

HiDensityControl(R) has significantly extended the application spectrum of
the new units. In addition to fresh pasta, which can now be prepared using
the new controlled powerful steam generator, baking is one of the special
strengths of the new SelfCookingCenter(R) whitefficiency(R). RATIONAL is
thus boosting its attractiveness for the continually growing market segment
of snack shops and bakery businesses.

Efficient LevelControl(R) - Intelligent mixed loads

Intelligent mixed loads with the new Efficient LevelControl(R) allows food
to be cooked up to 30 per cent faster. Each rack level is individually
monitored. Efficient LevelControl(R) corrects the cooking time according to
the amount of food and how often, and for how long, the door is opened,
ensuring that everything is cooked to perfection - every time.

'My Display' - Personalised user interface 

Using the new SelfCooking Center(R) whitefficiency(R) is particularly easy.
It is continually learning and adapting itself automatically to individual
operating behaviour. The user interface can be tailor-made if required.
Functions that are not required are simply removed from the display by the
customer, making the SelfCookingCenter(R) whitefficiency(R) safe to use
even for temporary staff.

Cleaning intelligence thanks to CareControl

The new CareControl feature brings a significant increase in efficiency.
It detects the soiling and care status and suggests suitable cleaning
levels accordingly. This saves up to 20 per cent energy, water and cleaning
agent compared with the previous system.

Technological lead further extended

With the new SelfCookingCenter(R) whitefficiency(R) RATIONAL is extending
its technological lead over competitors even further, thus increasing
attractiveness on the market.

Contact:
RATIONAL Aktiengesellschaft
Dr. Günter Blaschke
Tel. +49 (0)8191) 327-364 
Fax +49 (0)8191) 327-272
E-Mail: g.blaschke@rational-online.com 
www.rational-online.com

Information for editors:

RATIONAL is the world market and technology leader for the thermal
preparation of food in professional kitchens. The company, founded in 1973,
employs more 1,100 people, of which more than 600 are in Germany. Since the
IPO in 2000 RATIONAL was floated in the Prime Standard on the German stock
market and is currently listed on the MDAX.

The company's principal objective is to offer customers maximum benefit.
Internally RATIONAL is committed to the principle of sustainability,
expressed in its policies on environmental protection, occupational safety,
leadership and social responsibility. Numerous international awards bear
witness year on year to the high level of RATIONAL's work.
 Appendix:

SelfCooking Center(R) whitefficiency(R)

 


End of Corporate News

---------------------------------------------------------------------

12.09.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------


Language:    English                                                
Company:     RATIONAL AG                                            
             Iglinger Straße 62                                     
             86899 Landsberg a. Lech                                
             Germany                                                
Phone:       0049 8191 327 364                                      
Fax:         0049 8191 327 272                                      
E-mail:      i.klinckmann@rational-online.com                       
Internet:    www.rational-online.com                                
ISIN:        DE0007010803                                           
WKN:         701080                                                 
Listed:      Regulierter Markt in Frankfurt (Prime Standard);       
             Freiverkehr in Berlin, Düsseldorf, München, Stuttgart  
 
 
End of News    DGAP News-Service  
---------------------------------------------------------------------  
138928 12.09.2011