RATIONAL AG / Key word(s): Product Launch 12.09.2011 13:00 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Report pursuant to § 15 WpHG - Ad-hoc report - RATIONAL AG RATIONAL AG: New SelfCooking Center(R) whitefficiency(R) - RATIONAL launches new product generation Landsberg, September 12, 2011. RATIONAL AG with immediate effect replaces its current main product, the SelfCooking Center(R), with the new SelfCooking Center(R) whitefficiency(R). New functionalities and enhanced performance characteristics result in an enlarged range of applications and improved performance. Due to this, the company achieves a quantum leap regarding cooking perfection, increases customer benefit and as a consequence further increases the attractiveness of its products and services in the market. The company still confirms its outlook regarding sales and profits given in the last annual report. Contact: RATIONAL Aktiengesellschaft Dr. Günter Blaschke Tel. +49 (0)8191) 327-364 Fax +49 (0)8191) 327-272 E-Mail: g.blaschke@rational-online.com www.rational-online.com Information for editors: RATIONAL is the world market and technology leader for the thermal preparation of food in professional kitchens. The company, founded in 1973, employs more 1,100 people, of which more than 600 are in Germany. Since the IPO in 2000 RATIONAL was floated in the Prime Standard on the German stock market and is currently listed on the MDAX. The company's principal objective is to offer customers maximum benefit. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, occupational safety, leadership and social responsibility. Numerous international awards bear witness year on year to the high level of RATIONAL's work. 12.09.2011 DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: RATIONAL AG Iglinger StraÃe 62 86899 Landsberg a. Lech Germany Phone: 0049 8191 327 364 Fax: 0049 8191 327 272 E-mail: i.klinckmann@rational-online.com Internet: www.rational-online.com ISIN: DE0007010803 WKN: 701080 Indices: MDAX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart End of Announcement DGAP News-Service ---------------------------------------------------------------------------
DGAP-Adhoc: RATIONAL AG: New SelfCooking Center(R) whitefficiency(R)
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