MTG to launch third free-TV channel in Lithuania

MTG to launch third free-TV channel in Lithuania

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the
international entertainment broadcasting group, today announced that it
will launch its third free-TV channel in Lithuania on 3 October 2011.
The new entertainment channel - TV8 - is focused on 35+ year old women
and will complement existing channels TV3 and TV6.

MTG is the largest ‘Media House' in Lithuania with a combined average
year to date commercial share of viewing of approximately 30% amongst 15
to 49 year olds.

TV8 will be positioned between the family-focused TV3 and male-skewed
TV6. The new channel will broadcast high quality female-oriented
programming in Lithuanian and Russian, including locally produced talk
shows and dramas, as well as international content such as ‘The Martha
Stewart Show', soap operas such as ‘The Bold and the Beautiful', hit
telenovelas, movies and lifestyle programmes.

TV8 will be available in more than 60% of Lithuanian TV households from
launch, via satellite on MTG's own Viasat DTH platform, as well as
through Lithuania's major cable TV and IPTV networks.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The launch
of TV8 is in line with our ‘media house' strategy to launch
complementary channel formats that deliver attractive audience groups
for advertisers and grow our overall reach. This launch is also timed
ahead of next year's transition to a digital multi-channel environment
in Lithuania with the planned shutdown of analogue terrestrial
broadcasting. Our Viasat satellite platform is well-placed to benefit
from this transition with its integrated subscriber offering of free-TV
channels, premium sports and movie channels, and thematic documentary
channels”.

***

For further information, please visit www.mtg.se (http://www.mtg.se/) or
contact:

Hans-Holger Albrecht, Chief Executive Officer
Mathias Hermansson, Chief Financial Officer
Tel:                               +46 (0) 8 562 000 50

Investor & Analyst Enquiries:
Jacob Waern /Matthew Hooper
Tel:                               +46 (0) 736 99 29 91 / +44 (0) 7768
440 414
Email:                          
investor.relations@mtg.se (investor.relations@mtg.se)

Media Enquiries:
Jacob Waern                
Tel:                               +46 (0) 736 99 29 91
Email:                           press@mtg.se (press@mtg.se)