RaySearch enters distribution agreement for the Italian market

RaySearch enters distribution agreement for the Italian market

RaySearch Laboratories AB has entered into an exclusive distribution
agreement with the Italian distributor Tecnologie Avanzate T.A. S.r.l.
based in Torino, Italy. The agreement means that Tecnologie Avanzate
will be fully responsible for marketing, sales and service for
RaySearch's proprietary treatment planning system RayStation® on the
Italian market.

RaySearch started marketing RayStation® on the US market in the
beginning of 2011. This new distribution agreement marks the starting
point in the build-up of the European sales and marketing function. In
continental Europe, RaySearch will use a mixed model and be directly
responsible for sales and marketing in certain markets and use local
distributors in others. Italy is one of the largest radiation therapy
markets in Europe with more than 150 radiation therapy clinics and the
technology level is generally high with a long tradition of utilizing
more advanced techniques such as IMRT and VMAT.

Tecnologie Avanzate has approximately 20 employees and is a leading
distributor of radiation therapy equipment in Italy. The company
represents a wide range of international radiation therapy equipment
suppliers and has been active for more than fifteen years in marketing,
sales and service of treatment planning systems in particular.

“Tecnologie Avanzate has a very strong track record with a customer list
covering more than half of all the clinics in Italy so we are very happy
that they have selected to work with us exclusively in this field. I am
convinced that the combination of our leading technology and their
expertise in service and support will be a very attractive offer for the
Italian customers”, says Johan Löf, CEO of RaySearch.

“RaySearch has a long-standing reputation for being the leading
developer of advanced functionality in the treatment planning field.
RayStation® is a new system that combines well-tested algorithms with
unique advanced features and a modern user-friendly interface. The
system already looks great and bearing in mind that RaySearch keeps a
higher pace than all other developers in this field, I firmly believe
that RayStation® is a system for the future”, says Guido Catolla, CEO of
Tecnologie Avanzate.

About RayStation®
RayStation® integrates all RaySearch's advanced treatment planning
solutions into a flexible treatment planning system. It combines unique
features such as multi-criteria optimization tools with full support for
4D adaptive radiation therapy. It also includes functionality such as
RaySearch's market-leading algorithms for IMRT and VMAT optimization and
highly accurate dose engines for both photon and proton therapy. The
system is built on the latest software architecture and has a graphical
user interface offering state-of-the-art usability.

About RaySearch
RaySearch Laboratories is a medical technology company that develops
advanced software solutions for improved radiation therapy of cancer.
RaySearch's products are mainly sold through license agreements with
leading partners such as Philips, Nucletron, IBA Dosimetry, Varian,
TomoTherapy and Siemens. To date, 15 products have been launched through
partners and RaySearch's software is used at some 1,800 clinics in more
than 30 countries. In addition, RaySearch offers the proprietary
treatment planning system RayStation® directly to clinics. RaySearch was
founded in 2000 as a spin-off from Karolinska Institutet in Stockholm
and the company is listed in the Small Cap segment on NASDAQ OMX
Stockholm.

For more information about RaySearch, visit
www.raysearchlabs.com (http://www.raysearchlabs.com/).

 

For further information, contact:
Johan Löf, President and CEO, RaySearch Laboratories AB
Telephone: +46 (0)8-545 061 30
johan.lof@raysearchlabs.com (johan.lof@raysearchlabs.com)