NEW YORK, Sept. 28, 2011 (GLOBE NEWSWIRE) -- Remedy Health Media, a leading provider of health information and technology, today announced the transformation and launch of its flagship publication Remedy as a digital-only magazine rebranded Remedy+. Remedy's foray into the growing digital magazine space is a first for the Company, which has traditionally been known for its print media, including some of the largest circulated titles at the point of care.
Photos accompanying this release are available at http://www.globenewswire.com/newsroom/prs/?pkgid=10681 and http://www.globenewswire.com/newsroom/prs/?pkgid=10680
Aptly named Remedy+, the new digital format includes the latest health and wellness information, tips, offers and recipes. Enter the "+". Citing consumer demand for "more than just another reader," shared Michael Cunnion, Remedy's Chief Executive, "we wanted to leverage Remedy's unique blend of trusted content and technology to provide a more integrated experience for patients and caregivers to manage their health conditions." As a result, Remedy+ delivers the same in-depth, engaging health content with which readers are familiar, but includes direct access to Remedy's Intelecare medication adherence suite, featuring personalized multichannel reminders and a home delivery pharmacy integrated into its proprietary HTML-based reader—an industry first.
Consumer demand for information in alternative mediums is at an all-time high and in June the tide shifted. U.S. consumers now spend more time each day consuming information by way of mobile apps (81 minutes) than by Web browsing on their computers (74 minutes). (Source: comScore, Alexa + Flurry Analytics (June 2011)).
Information accessed by digital means not only provides a more robust and personalized consumer experience, but also empowers advertisers to offer more innovative ways of delivering value to their customers through hot links, rich media and instant offers.
"Remedy continues to innovate within the new media landscape and our transformation of Remedy+ is one of the more exciting steps we're taking in 2011," said Kevin Aniskovich, Remedy's Chief Innovation Officer. "Our combination of content and technology provides a personalized experience for our readers they will be hard-pressed to find elsewhere."
About Remedy Health Media
Remedy Health Media is a health information technology company providing trusted health and wellness information in print, at the point of care and on digital and mobile platforms. In addition to its content born of its relationships with The Johns Hopkins School of Medicine and the University of California, Berkeley, School of Public Health, Remedy's publications, intuitive tools and online resources empower more than 100 million patients and caregivers to better manage their medical conditions and lifestyles.
Remedy's portfolio of brands include the largest point of care print publication, Remedy's Healthy Living, and the leading diabetes-specific magazine, Diabetes Focus. The Company's list of digital brands includes but is not limited to HealthCommunities.com featuring 30 health channels and over 650 conditions, its online lead generation platform RemedyLife and Intelecare, an enterprise class mobile and online adherence platform providing on-demand content, customized reminders and mail order pharmacy features.
Based in New York City, Remedy Health Media is a privately held company in partnership with the private equity firm Veronis Suhler Stevenson (VSS). For more information about Remedy Health Media, please visit www.remedyhealthmedia.com.
Remedy Health Media, Remedy, Remedy+, Remedy's Healthy Living, Diabetes Focus, HealthCommunities, RemedyLife and Intelecare are trademarks of Remedy Health Media, LLC. All other trademarks and trade names referred to in this press release are the property of their respective owners.
High Resolution Versions of Photos are Available Upon Request
The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.
