DGAP-News: Powerland AG / Key word(s): Product Launch
Powerland AG presents its Spring/Summer Collection 2012 in Shanghai
06.10.2011 / 12:09
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The leading Chinese luxury brand, POWERLAND presents its 'NEO-HERITAGE'
collection
POWERLAND Launches Spring / Summer Collection 2012
(Sept 28, 2011,Shanghai, China) POWERLAND AG (Prime Standard / ISIN
DE000PLD5558), leading Chinese manufacturer of exclusive luxury handbags
and leather goods, and listed on the Frankfurt Stock Exchange since April
2011, has launched its 2012 Spring/Summer Collection, 'NEO-HERITAGE'. More
than 200 celebrities and journalists from fashion media, as well as leading
retailers and franchisees attended the fashion show at the Hyatt Hotel on
the Bund in Shanghai.
The brand new 'NEO HERITAGE' collection unites Chinese and Italian
aesthetics, perfectly combining classic Italian handbag design and Chinese
stylistic elements The name describes the contrasts embodied in the new
collection and in the POWERLAND brand itself: new, fresh, young and
different, Greek 'neo', and classic Italian design, 'heritage'. Inspired by
Art Deco, POWERLAND's Designer-in-Chief, Franseco Turchi spared no effort
in creating new designs for the handbags' handles, sashes, crosses and
knots. In addition, the new collection was designed to go beyond its
classic embossed pattern, emphasizing the unique personality of the modern
Chinese woman, harmonizing accessories and leather, pattern variations and
golden lettering. The collection also features additional Chinese design
elements like the silhouette of eight horses, a familiar motif in
traditional Chinese painting. An additional glossy effect applied to some
handbag editions, an especially glamorous touch, appeals to many Chinese
women.
Perfect integration of Chinese and Italian Style
The face of POWERLAND, Michele Lee, a well-known actress in China and
former Miss China, presented the fashion show with Li Ai, a Chinese
supermodel. As fashion icons, they shared their understanding of 2012
fashion trends with Mr. Turchi. Turchi, who has also made great
contributions to international fashion brands such as GUCCI, Ferragamo,
Fendi and TOD'S, was in town from Italy with the latest international
leather design trends in toe. He explained his design philosophy:
'Classical works usually rise from fashion products that have been tested
by the passage of time. The fusion of inheritance and innovation lead to a
rebirth of classical works and paves the way for the next great classics.'
Turchi was born in the city of leather, Florence, Italy, and inherited
exceptional craftsmanship and 'stealth wealth' style from his father. As
Designer-in-Chief, Mr. Turchi has not only introduced Italian fashion, art
and perfect craftsmanship into POWERLAND, but has also added oriental
elegance, establishing POWERLAND as a leading brand in Sino-Italian art
fashion.
POWERLAND - a Chinese brand with an individual personality
While international luxury brands offer their globally distributed products
more or less unchanged on the Chinese market and Chinese manufacturers
often try to copy European products, POWERLAND defines its own path unique
and individual. POWERLAND positions itself as a Chinese brand with a strong
European heritage, and relies on an independent, unique personality. The
designer-in-chief, Mr.Turchi, summarises the personality of the POWERLAND
brand 'as the result of its Italian heritage with a Chinese touch.' This
brand's individual personality has found a large market acceptance. As
strong evidence for this development, POWERLAND has already become market
leader in the segment of affordable luxury products in China. While in 2010
the POWERLAND luxury and casual segments contributed equally to revenue,
POWERLAND luxury items have increased in 2011, a trend that is expected to
continue in the coming years.
Power of love, the charm of the brand
'The Power of Love', the brand new totem design of POWERLAND was also
unveiled during the fashion show, reinforcing its design concept - love
creates timeless classic. The original classic embossed monogram pattern
(PLD) has not only been refined into medium-sized fine golden lettering,
but also enriched by newly-added tassels and sashes, representing honor and
grace.
Michele Lee also had something to say about love at the fashion show. 'The
birth of my son made me understand the meaning of love more fully. Love is
powerful. It boosts our courage and strength. It fulfills and enriches our
life. I believe the world would be better if everyone felt love, expressed
love and shared love. That is why I set up a foundation to provide for
children from socially disadvantaged families. I hope this foundation will
inspire others to express their love so that our future can be filled with
hope', Michele said.
Mr. Turchi expressed his understanding of female beauty and charm. 'A
woman's charm comes from her inner feeling of love, not her outward
appearance. Her beauty increases with her willingness to sincerely share
her love with the world.' Michele was presented with a unique embossed JM
handbag, named after Jayden Max, her 'beloved' son, along with best wishes
to her family and appreciation from POWERLAND. A lovely small satchel made
of Jacquard fabric specially-designed for little Jayden was also presented,
embossed with the PLD monogram, representing the eternal love between
mother and son.
With this new collection, the company has remained true to its leitmotif,
'POWERLAND.Love', first presented at the launch event for its autumn /
winter collection earlier this year. 'POWERLAND.Love' represents a
progression in our brand positioning. Whereas earlier the focus was on
characteristics of successful women like self-esteem, self-identity,
confidence and self-respect, POWERLAND's future aim is to be associated
with the understanding of love for others as grace of love. This will
create a larger potential for our brand building', explained Shunyuan Guo,
CEO of POWERLAND AG.
Contact:
HFN Kommunikation GmbH
Karl Friedrich Brenner
PR for POWERLAND
phone: +49 / 6196 / 77 641-10
E-Mail: kfbrenner@hfn.de
About POWERLAND
POWERLAND (ISIN DE000PLD5558, WKN PLD555, Ticker Symbol 1PL) is a leading
Chinese producer of fashionable luggage and bags with a main focus on
high-quality luxury women's handbags made of genuine leather. POWERLAND
brand is wholly owned by POWERLAND AG, the Germany listed company.
POWERLAND operates two business segments - a luxury segment under the
POWERLAND brand and a casual segment under the Sotto brand. POWERLAND's
operating subsidiaries are located in Fujian province and Guangdong
province in China. The POWERLAND first generation embossed pattern was
born in the 1990s, and from then on became the unique mark of POWERLAND.
The carefully chosen first-class genuine leather, perfect Italian
craftsmanship and the classical embossed pattern helped POWERLAND gradually
become a warmly welcomed leatherware brand.
For additional information please refer to www.POWERLAND.ag
End of Corporate News
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Language: English
Company: Powerland AG
Lyoner StraÃe 14
60528 Frankfurt am Main
Germany
Phone: +49 172 - 67 49 792
Fax: +49 6196 - 777 99 66
E-mail: info@powerland.ag
Internet: www.powerland.ag
ISIN: DE000PLD5558
WKN: PLD555
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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141470 06.10.2011
DGAP-News: Powerland AG presents its Spring/Summer Collection 2012 in Shanghai
| Source: EQS Group AG