User-Generated Advertising Start-up Adds Director of Engineering

Seattle-based Zooppa adds Director of Engineering

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| Source: Zooppa.com, Inc.

SEATTLE, Oct. 7, 2011 (GLOBE NEWSWIRE) -- Zooppa, the world’s leading source of user-generated advertising, announced today that Tosh Meston has joined the company as director of engineering.

As the newest member of Zooppa's management team, Meston will be leading an international team of software engineers to build next generation Zooppa technologies that facilitate the crowdsourced creation of brand advertisements.

"Tosh brings an enormous amount of creative programing for some of the biggest names in the industry," said Wil Merritt, CEO, Zooppa. "As Zooppa continues to grow as a disruptive force in the industry, Tosh will be invaluable."

Prior to joining Zooppa, Meston was the software development manager of the Myspace Developer Platform team. Meston is also founder of InfiniteSports, a social sports startup. Prior to MySpace, Meston also worked as a software architect at Blue Dot Inc., as well as Vizrea Corporation, which was acquired by Microsoft for its innovative media sharing service. Before Vizrea, Meston was a software developer at Microsoft on the Exchange Server team, working on the collaboration features of Outlook Web Access.

"Zooppa is harnessing technology in innovative ways that support our community of creative producers," said Meston. "I am looking forward to working with the Zooppa team to build on our already robust platform to deliver the best results for producers and our brand clients."

Meston received a Bachelor of Science, Physics, from Brigham Young University.

About Zooppa
Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and Google and agencies like BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.

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Joe Eckert, Baker Communications Group, LLC