JOHAN ÅBERG NEW CEO OF KAPPAHL

Johan Åberg has been appointed new President and Chief Executive Officer of
KappAhl. Johan Åberg has an extensive experience from management position within
the retail business most recently from Jula AB where he has been the CEO for the
past 2.5 years. Johan Åberg will start his new position in the beginning of
2012.

"We are truly delighted to be able to recruit a forceful person with Johan
Åbergs comprehensive experience of the retail business. He has the required
knowledge to be able to lead and develop KappAhl successfully. I am very
pleased", says Christian W. Jansson, President and CEO, whose ambition is to
work on the KappAhl board in the future.

"Christian has with a firm hand developed KappAhl in prosperity and adversity.
His continued commitment to the company guaranties continuity and focus on the
customer", says Finn Johnsson, Chairman of the Board of KappAhl. "We are very
pleased to have found an experienced and competent successor in Johan. His vast
knowledge of the retail business and great improvements of results in the
companies he has been working with will be of great value for KappAhl"

Johan Åberg is 50 years old, has studied in the U.S.A. and has a degree from IHM
Business School. Johan Åberg has many years of experience from leading positions
within the retail business. During the past 2.5 years Johan Åberg has been the
CEO of Jula AB and before that CEO of Bauhaus Sweden.  Johan Åberg has former
experience from work at ONOFF, New Sports, H&M and Urban Outfitters.

"I am very enthusiastic and look forward to take on the position as CEO. KappAhl
has a strong brand and an exciting and interesting customer offer. KappAhl has
been successful and it is stimulating with the challenges in a tough competitive
market. My earlier experiences will be very useful", says Johan Åberg, future
President and CEO of KappAhl.

For further information, please contact:

Christian W. Jansson, President and CEO, phone +46 709 95 02 01
Johan Åberg, future President and CEO, phone +46 704 71 55 03
For photos and other information:
Annette Björklund, Head Public Relations, phone +46 704 71 55 42, e-mail
annette.bjorklund@kappahl.com
KappAhl is a leading Nordic fashion chain with more than 370 stores and close to
4 900 co-workers in Sweden, Norway, Finland, Poland and the Czech Republic.
KappAhl designs, markets and sells value-for-money fashion and focus in
particular on women 30-50 years of age. During the financial year 2010/2011,
KappAhl had sales of close to SEK 5 billion, with an operating profit of SEK
222 million. KappAhl shares are listed on the Nasdaq OMX Stockholm. In 1999,
KappAhl was the first fashion chain to receive environmental management standard
certification. Further information is available at www.kappahl.com

KappAhl AB (publ) discloses the information provided here pursuant to the
Securities Market Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on 17 October 2011 at 1.00 p.m.


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