Nashville Publicist Tatyana Gann Offers Innovative PR 2.0 Strategies in Crisis Management

| Source: SmokinHotPR

NASHVILLE, Tenn., Oct. 18, 2011 (GLOBE NEWSWIRE) -- Public relations and advertising boutique founder, Tatyana Gann recently announced  a new addition to her VIP Public Relations Services by introducing complete crisis management PR campaigns and coaching along with PR consulting for small business owners in Nashville TN and nationwide.

With Gann presence in Nashville Tennessee, this service will enable small businesses to embrace a new wave of non- traditional public relations campaigns using new social media, SEO and PR tools to generate business connections, direct buyers, get media attention and even dealing with crisis management to rebuild online reputation.

PR 2.0 strategies that Tatyana Gann uses in her work with clients are the new wave of PR, even it can be considered as one of non-traditional PR approaches, according to public relations firm SmokinHotPR. Tatyana Gann affirms that press release and newswire distribution are not going to be replaced by social media releases, because they serve different purposes. However, they must be utilized in a marketing plan for an online business.

As her consulting clients say, "Tatyana Gann views "PR" in a non- traditional and what we feel is a contemporary paradigm,"

Gann educates her clients on the power of using social media press releases as the new frontier of publicity. Coined as PR 2.0, Social Media Press Releases combine social media with SEO enhanced press releases. These new press releases bring a more interactive and informative story to the reader base.   They build the company's online reputation and protect their brand.  

Tatyana Gann said, "Online reputation is very important. You must have an identity that your loyal customers will protect no matter what even when your name is being discussed in social media circles or you are dealing with negative attacks. Especially during company crisis it is very important to communicate because it will determine your company future success. Build reputation. Build your name!"

Traditionally, online press releases were informative pieces that were sent to all major media outlets. Today, videos, pictures, resources, hyperlinks and social networking sites are all combined within a story to create a lively and entertaining, but still newsworthy piece.

According to Tatyana Gann, PR 2.0 strategies such as social media press releases can reach bloggers, customers and the top influencers in social media when compared to SEO releases that only reach traditional media outlets and search engines.

Why are PR 2.O strategies so critical?

In an interview, Tatyana Gann stated, "PR 2.0 is evolving and it gives the business owner an opportunity to grow brand awareness by using social media and PR." As a small business owner amongst a vast sea of media pieces, it is imperative that they are recognized and build a base of trust with their potential clients.

Tatyana Gann encourages business owners to include PR 2.0 strategies such as social media news releases in their weekly marketing campaigns.

The benefits of using SMRs are truly powerful:

-Best SEO: using basic SEO guidelines we can achieve great results. The story provides valuable information for the niche that it is targeting.
-It can be precise and easy to read with 5 to 7 bullet points and quotes from the expert, which editors want to see most
-Links to various other networking sites and resources can lead to more traffic and more exposure.

In summary, in order to have a successful public relations campaign, a business owner should use Social Media Press Releases. These PR 2.0 media stories will create a wave of publicity and trust that will definitely build brand awareness for growing a business.

For public relations tips and advice, go to the website to claim a free report

Savvy Business Owners can purchase PR packages at
For the Media: Tatyana Gann is available for expert quotes, speaking at business workshops and consulting. Contact Tatyana Gann via email at or by phone at 615.354.7625

About Tatyana Gann:

Tatyana Gann is a leading voice in the public relations community and has over 6 years of experience in publicity and marketing. She believes it's time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Her secret publicity strategies can help you tap into the markets you never thought possible and help establish your credibility fast!
Complete bio can be downloaded at

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