Blue Nile Joins ShopRunner Network to Provide Free Overnight FedEx Shipping and Free Returns on Every Order


SEATTLE, Oct. 21, 2011 (GLOBE NEWSWIRE) -- Committed to making this a simple and stress-free holiday season, Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, has joined the ShopRunner network to provide ShopRunner members free FedEx Overnight shipping and free return shipping on every Blue Nile item regardless of size or cost.

"Blue Nile is already known for providing the highest quality jewelry with prices that that are 20 to 40 percent below traditional jewelers," said Blue Nile Vice President of Marketing Jon Sainsbury. "By adding the benefit of free FedEx Overnight shipping and free returns on every order through ShopRunner, I can't imagine why consumers would choose to shop anywhere else."

"We're excited to partner with such an established and respected player within the jewelry category and believe that Blue Nile is the perfect addition to our growing portfolio of retail partners – just in time for the holiday shopping season," said Mike Golden, President of ShopRunner. "Blue Nile brings our members even more options that will help them save time and money this year as they search for the best gifts for loved ones."

Blue Nile customers who wish to take advantage of these benefits but are not yet ShopRunner members, can sign up for a free, 30-day trial at www.shoprunner.com. An annual membership is only $79 and can be shared with up to four household members.

For more information on Blue Nile and ShopRunner, please contact:

Josh Holland
Blue Nile
206.336.6773
josh@bluenile.com
 
Shani Wright 
Formula PR for ShopRunner
212.219.0321
Wright@formulapr.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

About ShopRunner

ShopRunner is a members-only online shopping service that offers time-starved consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns across a wide selection of today's most popular retailers. ShopRunner members also receive access to exclusive deals that can be combined with fast, free shipping. ShopRunner's growing retail network includes relationships with America's most sought-after brands, including Lord & Taylor, Toys"R" Us, Sports Authority, GNC, drugstore.com, inc., Domino's Pizza, PetSmart and Newegg.com , with millions of products in clothing, baby, beauty, electronics, movies, sporting goods, pets, toys, video games, luggage, automotive and more. For more information visit www.ShopRunner.com.