DIBS E-Commerce Survey 2011 shows that European e-commerce continues to grow and that mobile commerce is reaching a breakthrough

DIBS E-Commerce Survey 2011 shows that European e-commerce continues to
grow and that mobile commerce is reaching a breakthrough

DIBS, the leading provider of payment solutions for e-commerce, presents
today the DIBS E-Commerce Survey 2011. Based on interviews with 9,000
consumers in nine countries, the study concludes that European
e-commerce grew 14% in 2011 calculated in euro. In addition, the survey
provides several observations that indicate that e-commerce via mobiles
(m-commerce) is reaching a breakthrough.

The report is 48 pages of data rich analysis on e-commerce in nine
markets. It is available to media via DIBS. Here's an excerpt:

- European e-commerce defies economic turmoil and continues to grow
rapidly, says Eric Wallin, CEO of DIBS. The migration to online commerce
is set to continue as 74% of the consumers plan to maintain or increase
their online consumption during the upcoming year.

Based on consumers´ reports of their own e-commerce, the e-market is
estimated to amount to 213 billion euros in 2011, whereof Sweden 8.4,
Denmark 5.3, Norway 6.1, Finland 5.1, UK 61.1, Germany 61.6, France
36.6, Poland 10.2, Spain 18.5 billion euros. The average consumer
completed 7.4 purchases during the first six months 2011, compared to
6.6 same period 2010. This is still only slightly more than one online
purchase per month and online commerce is still only a fraction of total
household consumption.

E-commerce on mobile phones
E-commerce through mobile phones (m-commerce) is evolving rapidly. The
highest consumer adaptation is found in Sweden, Denmark and Poland and
media is the best selling category via mobile phones.

- Today's survey indicates that mobile commerce is reaching its
breakthrough. The amount of services and products offered via mobile
phones will multiply as 21% of the e-retailers say they will “soon”
launch e-commerce via mobile phones, says Eric Wallin CEO of DIBS. The
new purchasing habits are quickly evolving as already 17% of the
consumers between 15 and 34 years old are m-consumers.

Consumers believe that new payment methods, purpose-built mobile shops
and personalized offers can attract them to m-commerce. Fewer consumers
believe in location-based offers.

How consumers pay for e-commerce
On an accumulated level, cards are Europe's preferred payment method
(42%), but online bank transfers (9%), invoices (17%) and micropayment
services (18%) are also popular. There are wide discrepancies between
the countries.

To avoid losing sales opportunities it is critical for merchants to
cater to very different payment preferences across Europe. The British,
Spanish, Norwegian and French consumers have a preference for using
cards, but nowhere is card as popular as in Denmark. The Germans prefer
invoice and the Poles and the Finns prefer transfer via Internet bank.
The Swedes' preferences are balanced between cards, invoices and
transfers via Internet banks.

What consumers buy online
Travel-related consumption accounts for about 25% of the market. The
second largest category is household consumables (13%) and thereafter
electronics (12%). For the next 12 months, consumers expect to increase
their own online consumption especially within fashion, travel and
electronics.

Why do consumers buy online
European e-consumers shop online because it is easy and it saves time
(69%). This is the main motivation in all nine countries. Less
important, but still a major influence, is the possibility to find lower
prices (61%). The third most frequently quoted reason for online
shopping is that it can be carried out regardless of opening hours.

DIBS E-Commerce Survey 2011
DIBS E-Commerce Survey 2011 is a data rich report of 48 pages giving a
detailed analysis of e-commerce, with focus on mobile commerce. The
report is available via www.dibspayment.com.

The survey was conducted during the third quarter of 2011 by research
agency YouGov. It is based on interviews with over 9000 Internet users
and 333 interviews with e-stores in Sweden, Denmark, Norway, Finland,
UK, Germany, France, Poland and Spain.

 
For further information
Please contact: Eric Wallin, CEO DIBS, +46 703 29 77 74 or eric.wallin @
dibs.se
 
DIBS Payment Services is the Nordic region's leading supplier of
functional, secure and innovative payment services for commerce via
Internet. DIBS manages transactions for over 15 000 customers on a daily
basis. DIBS has offices in Stockholm, Gothenburg, Oslo and Copenhagen.
DIBS is traded on the First North marketplacewith Erik Penser
Bankaktiebolag as Certified Advisor.