BJÖRN BORG AB INTERIM REPORTJANUARY

BJÖRN BORG AB INTERIM REPORTJANUARY - SEPTEMBER 2011

Good brand sales during the quarter

JULY 1 - SEPTEMBER 30, 2011

  · The Group's net sales decreased by 6 percent to SEK 160.2 million
(171.0). Excluding currency effects, sales were unchanged.
  · The gross profit margin was 50.6 percent (52.6). The change is
attributable to the operations of Björn Borg Sport.
  · Operating profit amounted to SEK 33.0 million (51.5). Investments in
Björn Borg Sport and the British operations have reduced operating
profit according to plan by SEK 5.1 million.
  · Profit after tax amounted to SEK 24.1 million (36.7).
  · Earnings per share amounted to SEK 1.05 (1.46). Fully diluted
earnings per share amounted to SEK 1.05 (1.44).
  · Brand sales* (excluding VAT) increased by 9 percent to SEK 551
million (507). Excluding currency effects, sales increased by 11
percent.

JANUARY 1 - SEPTEMBER 30, 2011

  · The Group's net sales decreased by 2 percent to SEK 413.4 million
(420.1). Excluding currency effects, sales rose by 5 percent.
  · The gross profit margin was 51.2 percent (52.8). The change is
attributable to the operations of Björn Borg Sport.
  · Operating profit amounted to SEK 69.6 million (101.5). Investments
in Björn Borg Sport and the British operations have reduced operating
profit according to plan by SEK 13.6 million.
  · Profit after tax amounted to SEK 51.2 million (73.2).
  · Earnings per share amounted to SEK 2.27 (2.91). Fully diluted
earnings per share amounted to SEK 2.26 (2.87).
  · Brand sales* (excluding VAT) decreased by 1 percent to SEK 1,297
million (1,305). Excluding currency effects, sales increased by 4
percent.

 
QUOTE FROM THE CEO
“Our brand sales increased by 9 percent during the quarter, and the
share generated by smaller markets is growing, in line with our
strategy. It is a positive thing that the brand is holding its own in
today's tough market climate. Sales and profit were affected by our
forward-looking investments as well as by inventory corrections by our
partners after generally weaker-than-expected sales in 2011,” said CEO
Arthur Engel.
 
 
For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Magnus Teeling, CFO, telephone +46 8 506 33 700
 
Björn Borg is required to make public the information in this report in
accordance with the Securities Market Act. The information was released
for publication on November 10, 2011 at 7:30 am (CET).
BJÖRN BORG AB INTERIM REPORTJANUARY - SEPTEMBER 2011

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