Finnair and Helsinki Airport turn to the public for wild ideas for improving the air travel experience


Recruited by Finnair and Helsinki Airport, seven Quality Hunters have spent the last five weeks combing the world’s four corners in search of ground-breaking solutions for an improved air travel experience. Now Finnair and Helsinki Airport are giving the public the opportunity to submit their ideas for shaping the future of international air travel at www.qualityhunters2.com.

The online conversation on the nature of air travel, led by the Quality Hunters, has resulted in numerous suggestions for improving quality and service, and thousands of comments have already been submitted by the public.

“Vegetarian flights, in-flight karaoke, virtual chess games and airport speed dating are just a few of the improvement ideas we have received, and all are under consideration,” says Johanna Metsälä, Helsinki Airport Customer Service Manager.

Finnair and Helsinki airport have made a commitment to improve the air travel experience and make it as enjoyable as possible.  They are actively encouraging creativity by offering prizes for the most innovative submissions for developing their service. Both companies will review all suggestions, and promise to implement the most feasible and outstanding ideas.

Finnair and Helsinki Airport emphasise that the initiative is open to all passionate air travellers willing to share their ideas and see concrete changes in the nature of air travel. 

“Our aim is to make air travel as convenient and enjoyable as possible by actually changing things. We are inviting people to share their innovative ideas and encourage out-of-the-box thinking and active discussion,” says Antti Nieminen, Marketing Innovations Director at Finnair.
   
The original seven Quality Hunters will be joined today by Dutch Arjan Tupan, who resides in Latvia. The 38-year-old entrepreneur, chosen as the eighth lucky person to travel the world in search of quality, was selected by the original Quality Hunters for his active participation on the Quality Hunters' blogs and other social media. For his first assignment as Quality Hunter, Tupan will be flying to Stuttgart.

Development ideas can be submitted, rated and commented on at www.qualityhunters2.com until 29 November. Helsinki Airport and Finnair will then narrow the list down to the suggestions they feel have the most potential. Following this, the public will have until 11 December to choose a winner.

23.11.2011

Finnair Plc, Communications

Further information: Finnair Media Desk tel. +358 9 818 4020, comms(a)finnair.fi



Finavia Plc,
Helsinki Airport Communications



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